From the course: Advertising on TikTok

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How to select your target audience in TikTok

How to select your target audience in TikTok

From the course: Advertising on TikTok

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How to select your target audience in TikTok

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- [Instructor] Defining your target audience is key for the success of any online marketing campaign. In this video, I will show you how to use all the targeting options available on TikTok ads. Under Interest & Behaviors, you can target users based on a list of a specific interests like travel, pets, or home improvement. You can also target by video interactions which means you can target anyone who fully watch a video or engage with like, a comment, or a share, on a specific category of videos over the last seven or 15 days. Then we have Creator Interactions, similar to above, you can target users who follow or view a profile from a list of creators category. Last, but not least, you can target users based on watched videos with specific hashtags. You can search hashtags by keywords and see its audience size. The next step is Detailed Targeting. Here you will find devices where you can select, for example, targeting…

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