From the course: Advertising on Facebook

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Key Facebook advertising policies

Key Facebook advertising policies - Facebook Tutorial

From the course: Advertising on Facebook

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Key Facebook advertising policies

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- [Instructor] Your success with Facebook ads is dependent on some following key guidelines. Let's review the major policies to help prevent your ads from being flagged for review. First, it's great to know the ad review process. This is a process that Facebook takes to review every single ad that is published. It uses automated tools to check the ads for any violations. And it looks at specific components like the ad itself, images, video, text, landing page, and on. If a violation is found, the ad will be rejected, but you're able to submit it for re-review at any time. So it's great after publishing a campaign or a new ad to double-check that it's going through the process smoothly. Next, Facebook has some community standards. So they've developed what they call their Community Standards, and that outlines what's allowed and what isn't allowed on Facebook. Their key tenets are authenticity, safety, privacy, and dignity,…

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