From the course: Advertising on Facebook

iOS changes every advertiser must know - Facebook Tutorial

From the course: Advertising on Facebook

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iOS changes every advertiser must know

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- If you're advertising on Facebook or an Apple device user, you have heard buzz around the new Apple software updates, affecting advertisers. A bit of background. Apple mobile devices run on software called iOS. If you use an iPhone, you'll have seen a prompt requesting you to update your iPhone when a new version comes out. This software enables you to run apps. The Facebook and Facebook-owned Instagram app, being some of the most downloaded apps in the world. When you download the Facebook app on your phone, Facebook is able to then track your activity on that app, and even your web browsing. This information becomes valuable targeting data that Facebook then offers to advertisers. So what happens when that targeting data gets restricted? Well, that's exactly what Apple announced on April 20th, 2021, with a general release of iOS 14 software update. They announced that they will be requiring apps in the app store to get permission from users, to track them across all their apps and websites owned by third parties for advertising and measurement purposes. And that left a lot of advertisers scrambling, and worried about the impact it'll have on the effectiveness of their ads. In the iOS 14 and likely future software updates from Apple, users get asked through a prompt on their screen when opening each app, whether or not they're willing to be tracked, and most users are saying no. If you run Facebook ads and ads on Instagram, there's some actions you'll need to take to help you adapt to these changes. Some main actions for app advertisers are to make sure that your Facebook SDK version is 8.0 or higher. it's to set up your conversion events in Events Manager, and to create a plan, where you're going to have iOS 14 app install campaigns. For further resource, check out the link that you see on your screen. Now, main actions for advertisers using web events, which would be most people who aren't advertising an app, would be to make sure your domain is verified, it's to set up and prioritize your eight web events in Events Manager and it's to review ads and ad sets and make sure that they're updated or even replace them. Check out the URL link below for step-by-step options. If you are already advertising on Facebook, it's likely you've seen the prompts and the warnings in Ads Manager itself. Go ahead and follow through those prompts. Facebook wants to do everything in its power to make sure that you're effectively advertising. So it's good to be armed with this information. So moving forward, you can make your ads as effective as possible.

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