Advanced Google Analytics 4 (GA4)
With Dana DiTomaso
Liked by 247 users
Duration: 2h 1m
Skill level: Advanced
Released: 8/8/2024
Course details
Google Analytics 4 (GA4) sets a new standard for data-driven insights, offering enhanced customization, sharper analysis, and more actionable metrics. In this comprehensive course, join analytics expert Dana DiTomaso as she unveils the full potential of GA4 for intermediate- to advanced-level users.
Learn how GA4’s innovative data streams and filters provide richer perspectives, while powerful integrations with tools like Google Ads and BigQuery enable deeper optimization across marketing channels. Discover built-in functionalities for event tracking, ecommerce analytics, and GA4’s newest feature—explorations—to extract granular, impactful details about patterns in customer behavior. By the end of this course, you’ll have acquired the skills you need to fully leverage your data, gather strategic business insights, and utilize GA4 effectively across different devices, applications, and platforms.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
Contents
What’s included
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.