From the course: A Beginner’s Guide to Social Selling on LinkedIn
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Using LinkedIn Live
From the course: A Beginner’s Guide to Social Selling on LinkedIn
Using LinkedIn Live
Video marketing has become huge for LinkedIn and will continue to rise in importance in the future. When you add a photo and a hashtag, you get even more impressions. And when you post a video, it seems like that's where you're really seeing your reach increase. This is an important thing to be aware of as what you're seeing is a shift in the LinkedIn algorithm and what LinkedIn is deeming as important for your prospects. In this lesson, I'll explain the two video components of LinkedIn that you need to be aware of and how to use those features to ensure your profile and posts are getting maximum visibility. First is LinkedIn Live. This feature allows you to live stream yourself directly to your connections and followers through the LinkedIn platform. It also gives them the ability to engage with you directly through your video. In order to be improved for LinkedIn Live, a profile must fit three criteria. One, audience base. Members and pages with more than 150 followers and or…
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