From the course: 20 Rules for Visual Communication
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Rule 7: Blank should blank blank
From the course: 20 Rules for Visual Communication
Rule 7: Blank should blank blank
- If you're interested in mastering visual communication, it's likely because you are either charged with designing creative content, or you need to oversee the creation of great content. Rregardless of the role that you hold in the process, being a part of a creative project can be very exciting. Unfortunately, though, sometimes this excitement leads to scope creep. When you set out to create content, you often have an end product in mind. That end product, the final deliverable that will accomplish an end goal, informs the project's scope, which is the level of effort required to produce the final deliverable or set of deliverables. By defining the work effort upfront, you're able to determine a project budget and timeline. Sometimes, though, the requirements of a project can change throughout its life cycle. This may be due to many factors, such as new stakeholders setting different expectations or shifting goals, new…
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Contents
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Rule 4: Your audience is everything4m 26s
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Rule 5: Your brand is secondary5m 38s
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Rule 6: Commit to one role5m 11s
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Rule 7: Blank should blank blank7m 35s
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Rule 8: Different problems have different solutions5m 12s
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Rule 9: Choose the right tool for the job2m 23s
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Rule 10: Never forget that people care less than goldfish3m 8s
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