West Coast Artist Relations Manager
C.F. Martin & Co
California, United States
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Position Description
TITLE: West Coast Artist Relations Manager
FUNCTION: Marketing
REPORTS TO: Artist Relations Manager
SALARY GRADE: E-220
Summary Description
The role of the West Coast Artist Relations Manager is to cultivate and manage relationships with artists, influencers, and their related partners who reside, work, and/or rehearse on the west coast of the United States. This individual will help ensure that the best artists in the world, across various genres of music, are playing Martin instruments and/or strings.
Specific Duties And Responsibilities
TITLE: West Coast Artist Relations Manager
FUNCTION: Marketing
REPORTS TO: Artist Relations Manager
SALARY GRADE: E-220
Summary Description
The role of the West Coast Artist Relations Manager is to cultivate and manage relationships with artists, influencers, and their related partners who reside, work, and/or rehearse on the west coast of the United States. This individual will help ensure that the best artists in the world, across various genres of music, are playing Martin instruments and/or strings.
Specific Duties And Responsibilities
- Provide tour support through the prompt delivery of guitars, strings, and other gear, and by expediting repairs. Travel as needed to attend performances and hand-deliver/pick up instruments.
- Coordinate direct sales and service to approved VIP customers such as highly visible artists, celebrities, and partners.
- Coordinate repairs for artists.
- Work with select backline companies and prop masters to place Martin guitars on the sets of high-profile TV shows, Broadway/theatrical shows, music videos and movies.
- Sign artists to and coordinate participation in the Martin Artist Showcase program.
- Secure artists for appearances at sales events, trade shows and festivals.
- Secure artists for general promotion of Martin and Darco products.
- Assist with recruitment, contract negotiations, and logistics for artist signature models.
- If needed, manage a Los Angeles-based Artist Showroom which would include hosting visitors, capturing content, maintaining the instruments, and maintaining appearance of the showroom.
- Serve as a brand ambassador for Martin at various MI industry events, Martin events, festivals, and concerts. Assist with setup, tear down and coordination of these events as needed.
- Keep track of instruments loaned to artists, recording studios, TV and film production, etc.
- Work closely with artists' management to secure assets for the Players Page on the Martin website, social media, and other digital and print campaigns.
- Review artist assets on the Martin website to ensure they are approved, accurate and up to date.
- Research emerging artists.
- Negotiate agreements for and coordinate the creation of content made by Influencers promoting Martin products and the brand.
- Work with all internal departments, such as sales, legal, customer service, planning and manufacturing to ensure artist needs and artist relations goals are achieved in a timely and efficient manner.
- Treat coworkers and visitors equally without regard to race, age, creed, color, religion, gender, national origin, alienage, ancestry, citizenship status, sex, marital status, arrest record, gender identity, veteran status, disability or handicap, sexual orientation, genetic information, or any other characteristic protected by applicable federal, state or local laws.
- 5+ years' experience in the music industry required, with experience working with artists, for labels, or musical instrument brands preferred.
- A passion for music and appreciation of all musical genres is a must.
- A self-starter, displaying exceptional follow-through, flexibility, and a service mindset.
- Ability to quickly establish rapport, build trust, and cultivate lasting relationships with artists.
- Guitar player is preferred.
- Ability to perform basic guitar maintenance such as stringing, truss rod adjustments, etc.
- Demonstrated project management skills.
- A team player with ability to collaborate effectively with Martin colleagues, outside agencies, industry executives, and artist personnel to find, and capitalize on, all opportunities.
- Understanding of marketing principles and trends, especially social media and influencer marketing preferred.
- Knowledge of Martin and its competitors' products/services.
- 2 to 4-year college degree with major in a relevant discipline preferred.
- Excellent interpersonal and communication skills.
- Fluent with Microsoft Suite products (Word, Excel, PowerPoint, Outlook).
- Must be able to work at a fast pace, utilize effective time management, have excellent organizational skills, prioritize appropriately.
- Current, valid driver's license required.
- Ability to travel, including overnight, required.
- Adaptability
- Communication
- Decision making
- Planning and organizing work
- Commitment to personal learning/knowledge growth
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Sales and Business Development -
Industries
Musicians
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