Atkore is forging a future where our employees, customers, suppliers, shareholders, and communities are building better together – a future focused on serving the customer and powering and protecting the world.
With a global network of manufacturing and distribution facilities, Atkore is a leading provider of electrical, safety and infrastructure solutions.
Who we are looking for:
We are currently looking for a Senior Product Manager for our PVC Pipe & Conduit Strategic Business Unit. You will be responsible for managing the PVC electrical portfolio including competitive analysis, why we have the products we have, new product development, managing sales tools, marketing communication and promotion, and field sales support. This position is also responsible for being the fittings “market expert” within the business. This includes managing pricing and sales growth as well as capacity improvements in conjunction with operations.
The Senior Product Manager’s primary focus is on developing/improving and marketing products including:
Managing the product throughout the product lifecycle
Developing and maintaining roadmaps
Gathering and prioritizing product and customer requirements
Defining the product vision
Developing and implementing channel strategies
Analyzing the competitive environment, tracking market share including Mekko charts
Gathering VOC to develop new products, improve service and understand changing customer needs
Developing marketing tools and campaigns to promote new products and existing products to new markets
Manage the stage gate process for new products
Understand vertical markets (and all end use markets) and develop strategies with the commercial team to target specific markets
Working closely with engineering to deliver an end-user driven innovative product portfolio
Use Continuous Improvement and Lean Manufacturing tools to improve the performance of our products
Assist with delivering technical expertise to customers and end users installing and using our products.
Lead and monitor pricing and sales strategies around the PVC fittings portfolio.
What you’ll bring:
Bachelor of Science required with a preference for a degree in Engineering
10+ years’ experience as a Product Manager or Product Marketing Manager, preferably with experience in the PVC pipe market or the fittings market
Demonstrated experience managing all areas of Product Management, including marketing, competitive analysis, portfolio management, product roadmaps, price management, specifications and standards, new product development, etc…
Excellent written and verbal communication skills
Excellent teamwork skills, self-driven and accountable.
Proven ability to lead/influence cross-functional teams without formal authority
Able to travel approximately 30% of the time.
Proven technical background and aptitude
Responsive nature with strong sense of urgency to handle matters quickly
Detail orientated with the ability to multi-task and manage time effectively
Ability to manage time and multiple tasks/priorities
Experience with extrusion is a plus
All associates must embrace and foster and environment that supports our core values of Integrity, Respect, Excellence, Teamwork and Accountability.
Within 3 Months, You’ll:
Complete your new hire “Immersion” so that you are ready to rock in your new role.
Have developed relationships with the key stakeholders for this role.
Identify ways to strengthen the team’s commitment to Atkore’s core values of Accountability, Teamwork, Integrity, Respect and Excellence.
Own product roadmaps for your products
Understand and own stage gate process for new product development
Collaborate with Sales to develop channel partners and programs
Learn the PVC fittings pricing system.
Learn the PVC electrical product portfolio and market segments.
Learn technical information about the PVC product portfolio.
Within 6 Months, You’ll:
Develop and implement company-wide go-to-market plans, working with all departments to execute
Maintain and share relevant market intelligence
Provide thought leadership to innovation team and product group
Educate, train, and develop frontline sales team (inside and outside), national network of sales agents, and select distributors, contractors and OEM’s
Demand creation for existing, proprietary, and new products through ongoing joint sales, engineering, and specification calls.
Analyze product position in market relative to price, profitability, and market share and develop the core positioning and messaging for the product
Work closely with the Product Engineering Team to drive product innovation and improve product margins through proactive VOCs and NPD processes
Within 12 Months, You’ll:
Own the product category and define the product strategy including managing the project life cycle and developing and maintaining product roadmaps.
Be the center of the hub and spokesperson for the category engaging cross-functionally to drive breakthrough results
Have built a reputation as someone who is reliable, uses good judgment, hits deadlines, and has made mistakes that you’ve learned from.
Be an expert with respect to the competition and product category; ongoing profiling and reporting of competitive strength and weakness
Develop and execute action plans to achieve breakthrough results including maintaining and reporting out on action plans, KPI’s, and countermeasures.