Sr. Manager, Advertising Media

The Sr. Manager, Advertising Media is responsible for the development of paid media campaigns for the US; driving effectiveness, efficiency and innovation throughout our National and Local media plans. In this role, this person will work with the media agencies to maximize paid media investments while working with internal advertising campaign managers to create and deliver campaigns consistent with our marketing priorities. The Sr. Manager, Advertising Media will be responsible for staying at the forefront of a fast-changing media landscape; identifying new media opportunities, and ensuring that we are leveraging these throughout all campaigns to help us grow brand love and can love. The Sr. Manager, Advertising Media will work closely with Global Brand Marketing to champion US advertising initiatives, serve as a media knowledge center and ensure global advertising standards are met.

All the responsibilities we'll trust you with:

MEDIA STRATEGY & CAMPAIGN MANAGEMENT

Develop integrated media strategies and tactical plans for National and Local advertising campaigns working closely with agency partners to deliver insightful/effective/efficient plans that deliver on our objectives Responsible for day to day campaign management including media optimizations, budget shifts, and performance monitoring Ensure all media plans are optimized to deliver reach, awareness, impact and engagement with the Red Bull target and to achieve overarching marketing objectives Work cross-functionally to ensure integration of Paid, Owned and Earned media Work with Consumer Insights to develop campaign measurement plans Ensure agencies develop insightful, comprehensive mid and post campaign analyses and learnings are applied to future campaigns as real-time as possible

MEDIA AGENCY MANAGEMENT

Manage the media agency (including: Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, OOH) to develop plans that deliver on objectives Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen our plans Support the Sr. Director, Advertising with the annual media planning and buying reviews Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis Support the Sr. Director, Advertising with the annual media agency evaluation

BUSINESS PLANNING AND MEDIA BUDGET MANAGEMENT

Maintain day to day campaign media budgets ensuring budgets are optimized against the strongest performing placements, delivering in full Ensure timely and accurate billing and reconciliation of media activity Ensure accurate reflection of media activity across planned and reconciled phases within Red Bull’s annual media plan template and internal budget management platforms working closely with the agency and Finance teams Support the Sr. Director, Advertising in developing the annual business plan Responsible for working with agency to supply accurate, bi-annual Econometric Modeling/Marketing Mix Modeling inputs on a timely basis.

DIGITAL MEDIA STEWARDSHIP

Implement digital media best practices to deliver more targeted, relevant and “data-driven” advertising campaigns, especially via scaling programmatic advertising Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach Ensure our Google Marketing Platform ad tech stack is being fully leveraged Ensure compliance to CCPA and any other relevant Data privacy laws relevant for US Advertising Identify, analyze and leverage the latest digital media trends, partners, and emerging technologies, seeking out new opportunities and applying them to our media strategies

PEOPLE MANAGEMENT

Lead Media Manager and Specialist to successfully develop and execute all US National and Local media strategies and tactical plans Establish objectives, key results, and workflow needed to ensure a high-performing team Ensure Media Specialist develops media strategies and plans which are grounded in business priorities and consumer insights Foster a high-performing, results-based culture within the media team Provide coaching and development for Media Specialist to support continual growth Motivate team in the execution of their campaigns, encouraging them to meet and surpass their goals Foster a high-performing, innovative and results-based culture

MEDIA TRAINING AND EDUCATION

Help develop the in-team expertise across all new media channels Support the Sr. Director, Advertising with the education and training of the regional Brand Marketing teams as it relates to media planning, buying and efficiency Provide thought leadership and education to ensure internal Advertising and Brand teams are consistently at the forefront of the ever-evolving media landscape

Your areas of knowledge and expertise that matter most for this role:

• Bachelor’s degree
• 8 + years in Media/Advertising
• Consumer or lifestyle brand advertising experience. Agency experience desirable
• Proficiency in all media channels (Especially Linear TV, Connected TV, and Digital) and integrated media planning - TV planning and buying experience is a plus
• Analyze and extract key insights from data and leverage those insights to strengthen plans
• Ability to juggle multiple projects and meet strict/demanding deadlines
• Autonomous, self-starter with a focus on results
• Work collaboratively across the organization and with agency partners
• Strong organization skills and attention to detail
• Understands and lives the Red Bull culture and lifestyle
  
  

The base salary range for this position is $136,895 to $151,304 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.