Senior Copywriter 360-Travel

Summary:

A conceptual, strategic copywriter responsible for the creation and execution of 360-degree campaigns for a travel-related credit card. Experience with both brand- and response-driven communications is ideal, as the copywriter is responsible for delivering big ideas, as well as more tactical, performance-driven executions. The copywriter collaborates with an art director to create content across a variety of media, including TV, online video, OOH, digital, paid social across multiple platforms, as well as brand integration and concepts for branded content. A passion for travel is a plus.

Core Accountabilities:

• Strong strategic thinker who can translate a brief into big conceptual ideas
• Demonstrates strong writing skills in both headlines and scripts
• Ability to turn a big idea into a 360-degree campaign, including more tactical executions
• Ability to adopt writing style to an established brand voice
• Knowledge of best practices across digital and social channels
• Experience writing for digital and paid social channels and an avid user of social platforms
• Able to communicate and present work with confidence and clarity
• Highly detail-oriented and organized
• Comfortable managing a heavy volume of deliverables
• Delivers high-quality work with an emphasis on quality control
• Able to digest feedback and effectively revise work
• Can multitask and manage changing priorities
• Able to collaborate with team members across all departments and respect/follow processes
• Good communicator and team player

Mastery:

• Can present work within a strategic framework
• Ability to present work to clients and effectively field comments/questions
• Strong knack for nurturing relationships and resolving problems with an appropriate mix of verbal and written communication

Academic/Educational Requirements:

• Bachelor’s degree or relevant experience

Required Skills/Experience:

• 7+ years of experience in a copywriting role
• Knowledge of digital trends, innovations in culture, technology, and social media
• Excellent communication skills
• Upbeat, positive attitude
• All applicants must provide samples via a link to an online portfolio of recent work