PPC Associate-Paid Search

Job Description

The United States Gold Bureau is an authorized bulk purchaser for the U.S. Mint, an authorized dealer for NGC and PCGS, and is a leading resource for news and information about the precious metals industry. The firm provides clients with the information and resources necessary to make informed decisions about their precious metals portfolio. The U.S. Gold Bureau sells gold, platinum, and silver in bullion form (coins and bars) as well as rare and certified investment grade coins.

Job Summary:

We are seeking a talented PPC Associate to join our marketing team. The ideal candidate will have a passion for digital marketing and a desire to drive growth through pay-per-click advertising. In this role, you will be responsible for creating and executing PPC campaigns across various platforms, including Google Ads and Bing Ads. You will work closely with our marketing team to develop and implement strategies that increase traffic, improve conversion rates, drive revenue, and save costs.

Responsibilities:

• Execute successful PPC campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research to identify target keywords and optimize campaign performance.
• Create compelling ad creatives that generate high click rates and conversions.
• Monitor and analyze ad group performance, adjusting strategies and tactics as needed to improve ROAS.
• Collaborate with the marketing team to support omnichannel marketing campaigns that align and support Sales and Product teams.
• Stay up-to-date with industry trends and best practices to continually innovate and leverage technical advancement.
  
  

Requirements:

• Experience managing a minimum $100k monthly search budget
• 3-5 years of experience in PPC advertising, with a proven track record of driving results
• Hands on experience with Google Ads and Bing Ads platforms
• Strong analytical skills with the ability to analyze and interpret data to drive decision-making
• Excellent written and verbal communication skills
• Highly motivated self-starter with a passion for digital marketing
• Ability to work effectively in a team environment.
• Bachelor's degree in Marketing, Advertising, or a related field preferred
• Experience using Project Management software, such as Asana or Monday.com preferred
• Experience using communication tools, such as Slack and Outlook preferred
  
  

If you have a passion for digital marketing and a desire to drive growth through pay-per-click advertising, we want to hear from you! Join our team as a PPC Associate and help us take our marketing efforts to the next level.

US Gold Bureau, Benefits and Perks:

Benefits:

• Medical, Dental, Vision, Life, STD, LTD
  
  

401k:

• 100% match, up to 3% of contribution
• 50% match for 4th and 5th % of contribution
• Fully vested upon enrollment
  
  

PTO:

• 3 weeks (15 business days) per year
  
  

Holidays:

• Up to 11 paid days per year
  
  

Wellness:

• Onsite strength and cardio classes
• Financial Freedom Academy
• Weight Loss Competitions
  
  

Events/Fun:

• Employee Appreciation and Recognition Events and Trips
• Monthly Social Squad Events
• Seasonal and Holiday Events