Marketing Automation Manager

PLEASE STOP AND READ THIS BEFORE CONTINUING:

This job requires marketing automation expertise. Please only apply if you are a power-user of Marketo, Hubspot or Pardot.

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We are looking for a Marketing Operations and Automation expert to join our team in-person at our NYC headquarters.

You will work directly with our clients to create, optimize, and manage their sales & marketing tech stack, implementing marketing automation and operations best practices to drive sustainable and scalable growth.

Our ideal candidate is a data-driven self-starter, who is able to combine process-oriented thinking and data analysis with creative ideation and strategy development. You love working in teams, and you bring existing knowledge and expertise to the table.

Who We Are:

Nomad is a boutique marketing operations agency based in NYC. We work with B2B SaaS companies around the world to implement, administer, and optimize sales & marketing platforms such as Marketo, Hubspot, Pardot, Salesforce, 6sense, Bizible, LeanData, Salesloft, ZoomInfo and more. Nomad encourages individual thought, and applauds willingness to execute new ideas. We are a “roll up your sleeves and get your hands dirty” start-up that is rapidly growing. If you want to be surrounded by fellow marketing operations enthusiasts that spend their time pushing the boundaries of marketing automation and other compatible technologies, then this job is for you. We're a collaborative team that values teamwork and operates with a team first mentality. We do not work with a**holes, both clients and team members, and work extremely hard to protect our culture. We are very transparent with the career growth at Nomad, and invest our time in career development. We mean it when we say the growth opportunities are endless.

Initial Responsibilities:

• Communicate directly with clients to transform their business needs into platform requirements.
• Oversee and execute Marketo/Hubspot/Pardot campaigns, nurture programs, landing pages, and emails.
• Develop, monitor, test and optimize Marketo/Hubspot/Pardot programs for all stages of the marketing and sales funnels.
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com.
• Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
• Perform day-to-day system maintenance and configuration of Marketo/Hubspot/Pardot, driving improvements and employing best practices.
• Monitor Slack and own communication with clients, including ad-hoc Zoom meetings and weekly check ins.
• Admin and implement platforms such as Bizible, LeanData, 6sense, and more
• Strategize with clients to further optimize their tech stack and integrate in advanced marketing programs

Follow-on Responsibilities:

• Salesforce administration of client's instance
• Implementation and migration of marketing automation platforms for current or new clients
• Implementation and administration of new platforms for current clients
• Own and operate ABM platforms such as 6sense, Demandbase, and Terminus
• Build and present data models including attribution reporting, marketing performance, and MQLs
• Create training programs for clients/stakeholders and new Nomad employees

Requirements:

• 2+ years of experience as a power user of either Marketo, Hubspot or Pardot
• Demonstrated success executing marketing campaigns with expertise using Marketo/Hubspot/Pardot, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
• A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
• Knowledge of HTML for cosmetic edits and alterations
• Desire to learn and grow within the marketing operations function
• Excellent communicator - we talk to our clients daily and great communication skills are essential to this role

Benefits:

• Top of the line health, dental and vision insurance
• MTA stipend
• Wellness stipend
• 401k Plans and Matching
• Generous PTO policy
• Catered Lunch

Salary: $75,000-$145,000 (depending on experience)