Lifecycle Marketing Manager

Company Description

Legendairy Milk is a company based in Austin, TX, dedicated to providing products and services related to birth, breastfeeding, and child-raising. Our mission is to support new and expectant parents and their babies throughout this exciting time.

We are seeking an experienced, results-driven Lifecycle and Customer Loyalty Marketing Manager responsible for driving the strategy and execution of our Lifecycle channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. The ideal candidate will have 4-6 years of relevant experience, with a strong background in lifecycle marketing, process design, analytics, and a passion for women's health. This role reports directly to the Direct of Growth and will support all Omni-channel brand initiatives including DTC, Amazon, and Retail (Wal-Mart and Target).

Lifecycle Marketing Manager Key Responsibilities:

• Own the execution of our email and SMS strategy, loyalty program, and subscription business.
• Lifecycle Strategy: Develop/execute comprehensive lifecycle marketing strategies to drive customer acquisition, retention, and LTV, owning the lifecycle sales calendar, exceeding revenue, engagement, repurchase, subscription adoption & churn goals
• Testing and Optimization: Implement A/B testing and experimentation to continuously improve the effectiveness of email and SMS campaigns
• Segmentation and Personalization: Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
• Drive Email & SMS Innovation: Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates
• Analytics and KPIs: Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI
• Reporting: Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs
• Cross-Functional Collaboration: Collaborate closely with other departments such as creative, product development, content, and customer support to ensure a cohesive customer journey and consistent messaging
• Compliance: Ensure all email and SMS marketing practices adhere to relevant regulations and best practices.
• Technical Guidance: Provide and facilitate the resolution of CRM platform issues, expediting requests from across the organization
• Uphold high standards for marketing, creative, and copy in all Lifecycle programs and maintain a relentless focus on creative testing (e.g., images, copy, CTAs) - establishing a feedback loop to optimize results with the creative team

Product Marketing Support Responsibilities:

• Assist with the execution of marketing objectives, strategies, promotions, and annual plans for products and brands.
• Support the Product Marketing Manager in managing the marketing launch calendar, budget, and forecasts.
• Participate in ideation sessions and stage gates for new product development.
• Collaborate with the Sales Team (Retail/Wholesale) to ensure that business objectives are met and that our strategies and programs are effectively implemented to increase distribution.
• Create sales materials and consumer promotion/product launch materials.
• Manage the development and implementation of the launch kit for all new product launches, working hand-in-hand with Marketing and Product Development teams.
• Assist in monitoring performance measurements to ensure sales growth objectives are accomplished.

Requirements:

• Must be Located in Austin, Texas.
• Bachelor's degree in Marketing, Business, or a related field
• 4-6 years of experience in lifecycle marketing, with a proven track record of leading lifecycle departments in a B2C business (preferably in the wellness industry), encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing
• Proficiency in a contemporary CRM platform (Klaviyo highly preferred), demonstrated by a track record of successful multi-channel, multi-touch campaigns
• A metrics-driven mindset, with the ability to frame project work within a business impact context and the skill to share this perspective across the team
• MS Excel Expert - Experience in data analysis and manipulation using tools to derive meaningful insights
• Exceptional oral and written communication skills, coupled with the ability to influence and collaborate effectively
• A "no task too big or too small" mentality, reflecting your willingness to tackle any challenge with enthusiasm and determination
• Innovative mindset with a passion for staying up-to-date with industry trends and emerging technologies
• Detail-oriented, organized, and able to manage multiple projects simultaneously
• Experience with e-commerce, marketing automation platforms, and project management tools: Shopify, Klaviyo, Smile, and other key tools.

Benefits:

What do you get for being so cool and joining our team?

• Competitive Salary (based on experience)
• Hybrid work environment (minimum 3 days in the office), but must be located in or around Austin, Texas.
• Paid time off (PTO)
• Paid annual company holidays
• Medical, Dental, and Vision Insurance
• 100% Company paid Life Insurance and Short-Term Disability Coverage
• Paid Parental leave
• Employer matching 401K participation
• Product samples and discounts
• Fun company social gatherings