Digital Marketing Specialist

Holt of California is proud to be part of the elite group of Caterpillar dealers worldwide. We sell, service, and rent a wide-variety of equipment Including Large and Small Construction Tractors, Forklifts, and Prime/Stand-by-Power Generation.

THIS POSITION IS LOCATED IN PLEASANT GROVE CA.

Position Summary

The Digital Marketing Specialist position is responsible for creating a digital strategy with the marketing team that will increase qualified leads into the sales funnel, analyzing digital results and make recommendations to drive better results, develop marketing automation campaigns and provide innovative ideas for enhancing marketing campaigns. This role is also responsible for developing and optimizing digital marketing assets, applications, processes, and campaigns to enhance the sales and marketing strategy for all divisions.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Functions

• Oversees the strategic development and day-to-day execution of digital campaigns through marketing automation programs and activities that align with the company and division marketing objectives.
• Supports the function of marketing automation programs including setup, maintenance, targeting, testing, development, and optimization of campaigns.
• Recommends technical solutions and provides ideas for enhancing marketing programs.
• Reviews digital marketing reports and analytics.
• Coordinates with marketing specialists and divisions to strategize marketing plans based on KPI analysis and ROI measures.
• Monitors daily digital marketing campaigns and webpage metrics to determine the effectiveness of SEO solutions.
• Maintains knowledge of market, social media, and industry trends.
• Adapts marketing strategies based on evolving audience preferences and trends.
• Other marketing duties as assigned
  
  
  

Skills & Abilities

• Teamwork - Exhibits objectivity and openness to other views, gives and welcomes feedback and contributes to building a positive team environment.
• Oral Communication - Strong phone prospecting and marketing skills; communicate clearly and concise
• Sales and Marketing - Ability to reach prospects creatively, identify decision makers, handle objections positively and professionally
• Written Communication - Writes clearly and informatively, edits work for spelling and grammar, presents numerical data effectively, able to read and interpret written information.
• Quality - Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality.
• Accountability - Accepts responsibility for mistakes or problems; maintains ownership of assigned tasks.
• Attitude - Demonstrates a positive attitude and supports the organization’s mission, vision and values, such as honesty and integrity.
• Safety and Security - Observes safety and security procedures.
• Systems and Software – Ability to utilize computers, software programs (ie. Office 365, Web mail, ERP systems, CRM Systems etc.)
• Specialty Software - Experience with Adode Creative Suite products and Hubspot or equivalent
  
  
  

Qualifications

• Accountability - Ability to accept responsibility and account for his/her actions.
• Accurate - Ability to perform work accurately and thoroughly.
• Analytical Skills - Ability to use thinking and reasoning to solve a problem.
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication – Clear and concise, active listener, confident and friendly
• Customer Oriented - Ability to take care of the customers' needs while following company procedures.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Organized - Possessing the trait of being organized or following a systematic method of performing a task.
• Problem Solving - Ability to find a solution for or to deal proactively with work-related problems, ability to calculate figures and amounts, such as percentages, interest etc.
  
  
  

Education And/Or Experience

Requires an Associates or Bachelors degree in Marketing. Education may be substituted by 4 to 5 years job experience in marketing automation, digital marketing, marketing or equivalent combination of education and experience.

CERTIFICATES, LICENSES, REGISTRATIONS

Must have a valid driver license and a clean DMV report.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands and fingers to handle and feel objects, tools, controls and to reach with hands and arms. The employee is also regularly required to talk and hear. The employee is occasionally required to stand, walk, and sit.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 50 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

while performing the duties of this job, the employee is occasionally exposed to fumes or airborne particles.

The noise level in the work environment is usually moderate to loud.

Compensation

Wage Range: $67,000 to $80,000 Annually

Pay Range Dependent on Knowledge, Skills, and Ability.

WHY WORK FOR HOLT OF CALIFORNIA?

Competitive hourly rate of pay with excellent company paid benefits including medical, dental, vision, life insurance, long-term disability, 401(k), profit sharing, nine paid holidays, paid vacation, and paid sick time. Career advancement opportunities and ongoing professional development.

Apply at www.holtca.com

Holt is an Equal Opportunity Employer M/F/V/DV. Holt provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, all applicable veteran status or disabled veteran status.

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