Digital Marketing Operations Specialist

Who We Are:

Park Place Technologies is a global data center and networking optimization firm. We help more than 21,500 clients optimize data center budgets, productivity, performance, and sustainability so they can think bigger – and act faster. From procurement to decommissioning, our comprehensive portfolio of services and products helps IT teams optimize IT lifecycle management. This frees time and spend so they can focus on transforming their businesses for the future.

Park Place’s industry-leading and award-winning services portfolio includes Park Place Hardware Maintenance™, Park Place Professional Services™, ParkView Managed Services™, Entuity Software ™ and Curvature Hardware sales. For more information, visit www.parkplacetechnologies.com.

Top Rated Benefits We Offer:

• We cover 100% of your Healthcare benefits!
• Profit Sharing!
• 401K matching contributions and earnings are always 100% vested.
• Plus much more!!!

Digital Marketing Operations Manager

The Digital Marketing Operations Manager is responsible for helping the Park Place Technologies team fully leverage the tools in our marketing technology stack and contribute to our lead generation efforts. As a key member of our digital marketing team, this position plays a critical role in the digital lead generation architecture of our marketing technology stack. Key responsibilities include managing the integration and day-to-day execution of our tech stack, creating and refining the lead scoring program within our marketing automation tools, monitoring and maintaining data quality within our marketing database, and supporting digital marketing initiatives as needed.

Responsibilities:

• Develop and execute email marketing programs, including segmentation, testing, and deployment
• Create and launch campaigns across the marketing technology stack with tools like Marketo, Microsoft Dynamics 365, Terminus Email Experiences, Drift, On24 and Outreach.io.
• Maintain and implement data hygiene best practices to improve data quality between our CRM and marketing operations platforms
• Support essential marketing operations initiatives in Marketo and Microsoft Dynamics CRM, such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing
• Work with Sales Tech Ops team to streamline systems between marketing and sales operations
• Create and maintain marketing reporting dashboards to gain actionable insights into campaign effectiveness and marketing impact
• Assist with lead and revenue reporting to key stakeholders via tools like Marketo, Looker Studio, Google Analytics, and Google Search Console
• Assist with digital marketing initiatives such as blog research and creation, website development, and agency and contractor management
• Other duties as assigned

Basic Qualifications:

• Experience with marketing automation platforms (Marketo or Microsoft Dynamics for Marketing preferred) 3-5 years experience
• Experience with CRM platforms (Microsoft Dynamics preferred)
• Strong analytical experience using tools like Microsoft Excel, Looker Studio, and PowerBI
• Ability to learn new platforms and processes quickly
• Excellent problem solving and critical thinking skills
• An analytical and process-oriented mindset
• Demonstrated history of using, maintaining, and analyzing data to measure performance and make recommendations
• Ability to handle multiple tasks with strong organizational skills and attention to detail

Travel:

• Less than 5%

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Park Place Technologies is an Equal Opportunity Employer M/F/D/V.

Park Place Technologies has an in-house recruiting team that focuses exclusively on the hiring needs of our company. We are not currently accepting additional third-party agreements or unsolicited resumes. If you would like to be considered as a preferred partner with Park Place Technologies, please submit your detailed information to [email protected]. Any CVs submitted directly to hiring managers will be considered unsolicited and become the property of Park Place Technologies.