At G.O.A.T. Foods - we’re obsessed with building the best brands of all time. These include:
Licorice.com
Pretzels.com
Caramels.com
Chocolate.com
Taffy.com
…with many more on the way!
We’re a small team family business that prides itself on offering the largest and best collection of candy, snacks, and gifts from around the world in each of our categories. We’re only a few years old, but are already well on our way to becoming trusted, household name brands - built on top of a foundation of A+ domain names.
Our fast-growing e-commerce business is seeking a highly organized and dedicated Creative Strategist to join our growing Marketing team. In this role, you will play a crucial part in supporting our growth via our Digital and Traditional channels across our many (and growing) brands.
If you are a creative, process, and data-driven advertising professional with a passion for developing innovative strategies to connect with consumers, we encourage you to apply. We offer a competitive salary, benefits package, and a dynamic work environment.
Responsibilities:
Develop media strategies and plans of execution for digital, paid social, and video ads for all of our brands
Update, iterate, and test ad campaigns based on industry trends, creative fatigue, and customer market targets
Lead concept, ideation and ideas to produce content tests across multiple mediums
Research and deeply understand our brands’ markets and industries
Research our customer via reviews, customer experience tickets, surveys, reviews, etc.
Complete extensive competitor analysis and research
Become obsessed with our marketing efficiencies, cost per acquisition, and other key marketing KPIs
Define customer pain points that prohibit or contribute to purchase
Use research and customer psychology to craft compelling narratives around consumer’s purchasing
Conceptualize constantly on new ways to sell our products through visual, written, photographic, and site experience funnels / landing pages.
Write creative briefs for handoff to designers, copywriters, video, creative, and UGC team(s)
Approve executed briefs and associated creative from designers, copywriters, video, creative, and UGC team(s)
Participate in feedback and iterations loops with designers, copywriters, video, creative, and UGC team(s)
Collaborate with media buying team on creative / asset / copy combinations to test in market
Perform analysis on all creative deployed and hypothesize on reasoning
Analyze and report on which creative angles are performing best and which angles to iterate on
Analyze and report on which visual creative and copy combinations perform best together and reasons why
Analyze and report on which creative, copy, and landing pages perform best together
Analyze and report on which visual creative should be produced, edited, and tested next based on historical performance
Collaborate with Site Experience lead for conversion rate optimization possibilities on site
Participate in the Creative Flywheel process to create, iterate, test, and repeat ad creative and ideas for all of our brands
Cross-functional partnership with Creative and Marketing team(s).
Identify and triage operational and functional problems, inform leadership promptly, notify the appropriate resources, provide regular status updates, and ensure that timely resolutions are achieved
Participate in the Ecommerce roadmap planning process to help identify opportunities and emerging trends.
Maintain awareness of industry trends, technologies, and best practices to implement relevant strategies to increase revenue and profitability.
Any other duties or responsibilities as assigned by the Supervisor
Qualifications:
2-5+ years of experience in an agency/in-house concepting ideas for brand and product
Experience with paid social or direct response marketing
Proficiency in platforms such as Meta Ads Manager, TikTok Ads Manager, Motion, and Google Sheets
Experience working autonomously in a fast-paced, high-growth environment
Experience in collaborating with cross functional teams on challenging and complex projects
Experience working on social across multiple social platforms
An understanding and appreciation of the latest creative trends and insights
Employment type
Full-time
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