Creative Director

Who We Are

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2019, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules. We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

We’re looking for a Creative Director to be a core member of Framework’s growing team as we remake Consumer Electronics. This role is responsible for ideating, developing, and executing on our brand strategy and visual identity across our products, packaging, website, email, and blog. With deep customization and modularity, our hardware products open up a uniquely compelling space for design work. As an early member of our marketing team, this role has the potential for enormous impact on our brand, community, and products.

What You'll Do

• Refine and execute on a bold visual identity on our website, packaging, merch, email, and blog
• Provide strategic creative direction for ecommerce and lifestyle shoots to create a technically accurate, engaging, and consistent style throughout our marketing channels
• Combine creative expression with technical precision when highlighting our products
• Level up our brand tone and messaging to appeal to a diverse range of consumer and business audiences
• Convey brand vision to internal and external stakeholders such as contractors, agencies, and freelancers to scale efforts
• Help to grow our marketing team as we continue to scale our efforts in Framework
• This position will report to the Head of Marketing and will partner closely with our content creator, product designer, and industrial design team
  
  
  
  
  

What You Need

• Bachelor’s degree or equivalent experience in photography, graphic design, fine arts, or a related field
• 3+ years of experience working as an Art Director, Creative Director, or similar position
• Strong portfolio showcasing your expertise in photo, video, or brand-related design work
• Proficiency in design software such as Adobe Creative Suite, video editing software (e.g., Adobe Premiere Pro), and other relevant design tools
• A deep understanding of graphic design, illustration, photo, and video
• Solid understanding of design principles, typography, and color theory
• Excellent storytelling and conceptualization skills, with the ability to transform ideas into visual narratives
• Exceptional attention to detail and a passion for delivering high-quality design work
• Ability to collaborate effectively with cross-functional teams and communicate design concepts and strategies clearly
• A desire and ability to manage partners, execute on production work, and wear multiple hats in the early stages of a company
  
  
  
  
  

What's Nice To Have

• Previous experience in an early-stage startup or in standing up a new product segment
• Experience in motion graphics and 3D animation
• Expertise in technical or creative illustration
• Familiarity with industrial design
• A passion for DIY
• Tech enthusiasm with deep knowledge of computer hardware and/or software
  
  
  
  
  

What You'll Love

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact
  
  
  
  
  

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to [email protected].

The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.