Associate Account Manager - Dolls

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
Mattel’s Integrated Marketing Communications (IMC) Team is responsible for driving best-in-class strategic and creative thought leadership in the development and execution of best-in-class global marketing campaigns, activations and assets that consistently communicate the distinct and powerful identity of the Mattel IP across all internal and external touchpoints.

The Opportunity:
We are looking for an Associate Account Manager to join a multi-disciplined account team across traditional and digital account services and creative strategy across multiple lines of business. This department operates like an in-house agency and this role would be specifically supporting the Dolls Portfolio outside of Barbie; including but not limited to Monster High, Polly Pocket, Disney Princess and many exciting new launches. The Dolls team is a group of passionate, creative, innovative people who thrive on a challenge launching all new products, campaigns and content to appeal to the ever-changing interests of kids today. Highly conceptual, this team delivers global assets for brand campaigns, demand creation video, social, live events, retail and more! This position will work directly with the Global Brand Team and Marketing Department and all Agency departments to fulfill highly effective marketing campaigns in any and all media while ensuring the project is completed on time and within budget.

What Your Impact Will Be

Account Management – 80%

• Lead development of brand tentpoles that consist of cross-category promotions, collaborations, and activations. This includes leading development of brand guides for global use.
• Lead IMC status meetings to track project progress in collaboration with Project Management to ensure clear communication on all projects.
• Upon approval of Communications Plan, collaborate with Project Management on developing a workflow and resource plan to deliver, which includes consistent communication with Marketing, Production, and any relevant centers of excellence required to deliver on time and on budget.
• Lead reviews and approval of asset creation to Marketing, from presentation of concepts through production, including retail and merch guides, demand creation videos, galleries, live events, graphics/logos, etc.
• Support IMC Account Lead in driving end-to-end strategic and project support across all integrated marketing communications as the catalyst to inspire and unlock breakthrough work.
• Support Account Lead in development of Communications plans, coordinating with IMC cross-functional team and Marketing, that deliver on business and brand goals.
• Participate in Brand 360 meetings to represent IMC Pod, sharing brand and project updates, collaborating and contributing to cross-functional projects, and bringing back relevant information to the rest of the IMC team.
• Support Account Lead in aligning with Marketing, Project Management, and Production team on annual and seasonal scopes of work and production budgets, including monitoring scope and budget throughout the lifecycle of the project, reporting any updates to the team, as needed.
• Demonstrate initiative and the ability to anticipate problems and opportunities; be seen as an expert Campaign and Project Leader
• Ability to manage workload, accomplish tasks and manage others. Supervise and mentor Assistant Account Executives & interns as appropriate
• Proactively monitor and analyze competitive marketing communications, sharing with the cross-functional team through real-time ‘hot takes’ and bi-annual presentations with actionable takeaways.
• Participate in on-site event/activations/productions as required by programming
• Preserve and foster IMC’s culture and maintain a positive and forward-thinking attitude
  
  

Communications Strategy 20%:

• Initiate internal brainstorm and ideation sprints, in collaboration with relevant cross-functional partners, that yield actionable ideas to pursue.
• Provide a strategic lens and ensure all deliverables meet brand standards.
• Support the director in brand strategy assignments.
  
  

What We’re Looking For

• BA or BS degree in Advertising, Marketing, Public Relations, Journalism, Communications, or a related field.
• Have 5-7 years of advertising/marketing experience
• Have experience presenting both orally and in writing
• Are able to build good rapport with team and clients
• Consider yourself a digital native
• Are strategically inquisitive and inclined
  
  

Personal Attributes Required

• Excellent written and oral communication skills.
• Strong attention to detail and organizational skills.
• Ability to manage multiple tasks and projects efficiently.
• Creative thinker and proactive problem solver.
• Team player with a collaborative attitude.
• Flexible and able to perform well under pressure.
• Positive attitude and adaptable to change.
• Good judgment and emotional intelligence.
  
  

The annual base salary range for this position is between $94,400.00 and $130,000.00.

• This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
  
  

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
  
  

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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