Advertising Strategist

The Advertising Strategist is the digital advertising expert counted on by all stakeholders in a group to create, execute, and report on advanced multi-channel media strategies. They are knowledgeable and experienced in advertising products, industry trends, and are looking to optimize and test new strategies that help a group achieve their business goals. They own gathering group goals around desired audiences, performance benchmarks, and ensuring expected ROI and value is delivered at each tier of a client organization.

Responsible for product delivery and optimization for key customers, required to hit revenue/retention targets, responsible for advertising performance and alignment to client goals .

Education & Experience

• 4-6 Years’ managing complex advertising strategies.
• 4-6 years’ experience and Expert level abilities with Google Ads, Social, and Microsoft Ads
• 4-6 Years client facing advertising agency account management experience
• 3+ years’ experience managing digital video and social advertising
• Google Ads and Google Analytics Certifications Required
• Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience
  
  

Job Duties/Responsibilities

• Create advanced digital advertising strategies that drive customer business success
• Influence customer brand positioning and ad messaging while targeting the proper audience
• Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk
• Ensures advertising strategy is integrated into greater group product driven strategies
• Monitor and analyze campaigns and make regular proactive changes to improve account performance
• Identify and present new opportunities/areas of growth to client that will improve account’s ability to achieve desired outcomes
• Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts
• Forecasts market trends and utilizes them to inform customer strategies
• Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients
• Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS
• Complete competitive client analysis to drive customer advantages in advertising performance and strategy
• Own launches of new advertising products and ensure proper integration into customer strategy
• Responsible for corporate and rooftop level communication plans and engagement
• Leverage account team strategies and knowledge to drive client satisfaction