Matt Young

✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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Brand safety and suitability protection is a performance driver - not a cost. Smart companies lean into smart tools to make it happen.

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The IAB Tech Lab has been working especially hard the last few years. Their latest initiative is about "ID-less" solutions, which Allison Schiff reports is "one that preserves the anonymity of an individual while also supporting addressability." Here’s my core issue: addressability isn’t the problem, measurement is. For years, precision in measurement has been the backbone of digital advertising ... especially the programmatic kind. Real-time insights, actionable data, performance optimization and outcomes all rely on the precision and accuracy that identity enables. So if we're planning to rip off the ID band-aid, then we must confront the reality that giving up ID's risks undermining these core strengths that are at digital advertising's foundation. I've been advocating for a balance. Publishers and advertisers that are privileged to possess a critical mass of consumer data need to protect these highly valuable assets like they're gold. But at the same time, without a controlled level of audience data accessibility, these assets are worthless. And it goes without saying, we all must do a far better job protecting every individual's fundamental right to privacy. So where do I think we need to land? The Tech Lab has its doors open for feedback through Dec 19. My two cents is that we've got a lot more to do on the measurement side before considering digital advertising without the post-exposure connectivity that identity enables.

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eZadMN24 #ContextualAI #CTVAdvertising #InnovationInMarketing

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In every services sector -- including ours in digital advertising -- there is a line below which is foundational, and by its nature, must be independent, standardized and ubiquitous. Above the line is differentiated ... its how companies compete and win. For years, I've been saying that digital identity is below the line. It's connective tissue. We need to protect and secure identity, but the foundational nature of digital identifiers -- and the commercial capabilities they enable -- necessitates a degree of shareability. This notion is at odds with contemporary privacy regulation It's also in conflict with our desire to fully own the value of the consumer data we are each privileged to obtain. When we talk with our Symitri clients, there's no doubt that publishers and advertisers alike are challenged with this tightrope balance between data protection and data accessibility ... how, for example, to drive performance and scale with the reality of signal loss getting in the way. This is a balance that Alessandro De Zanche and Stuart Colman debate in the latest "not just ADZ" video podcast, which I enjoyed over a morning coffee this weekend. It's a really insightful 23 minutes (I recommend watching the whole thing), but for those short on time, start at about the 5:15 mark for this part of their video dialogue. I'll post the link in the comments. Let me be clear: We have long passed the time when its acceptable to throw identity and attribute data around the open Internet like it's valueless. Au contraire, for publishers and advertisers, consumer data is your competitive advantage. But neither "protect" nor "share" is the right answer. It's far more complex and subtle to decide what to protect behind the firewall vs. what's out in the clear. That's why it's so hard to draw this line in sand. I've got my opinions. Where's your line?

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✅🖥️ DIGIDAY (6/27): “NBCU and Warner Bros. Discovery (WBD) are making inventory on the Peacock streaming platform and the Eurosport website and supporting apps available to buy in private marketplaces (PMP for programmatic advertisers). That development could mean brands with smaller budgets can access huge Olympic audiences previously fenced off to big spenders. Peacock is set to carry the entire Olympic schedule — over 5,000 hours of live sports — and ads running against that coverage will all be available to buy programmatically, via a partnership with ad tech provider The Trade Desk. At the same time, Warner Bros. Discovery, which holds coverage rights across Europe via its Eurosport brand, has also begun to make inventory on its Olympic coverage available programmatically. It launched a new marketplace in May, WBD Connect, which gives advertisers access to ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe, including Eurosport, in partnership with ad tech vendor Magnite. While Eurosport streaming ads WBD’s streaming platforms Max and discovery+ will not be available to buy programmatically, the publisher has put ads on the Eurosport website and apps on the table. Like NBCU, the majority of WBD’s inventory is available via PMPs, though it’s also making a limited inventory available to the open market via pre-bid and in-app mediation.” ⬇️ #streamingtv #programmatic #olympics #ctv #ott #avod #smarttv https://lnkd.in/eeGpq4d7

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💡the latest special report from one of my favorite industry anaylsts Alan Wolk focuses on the next wave to transform CTV - Contextual Intelligence TVREV 🔐"contextual targeting solves a world of hurt around advertising on streaming platforms." 🪄check it out friends, a POV is surely to hit your desk if hasn't already as multimodal contextual tech is the data driven future of 2025 Raghu Kodige Anoki AI Wurl IRIS.TV KERV Interactive Gracenote 📩 Download for free below!

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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This is absolutely worth a read for any brand looking to explore the RMN space and any advertiser assessing where to invest their dollars for the greatest impact in 2025.

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Devs are drowning in newsletters 📨 Morning Brew, Tech Crunch, smaller niche options — the list is endless. It’s no surprise that advertisers are constantly asking us how TLDR is different from the rest. Here’s something to think about beyond audience and open rates: trusted voices. At TLDR, our web dev newsletter is written by engineers at Meta and Google. Our crypto newsletter? All done by two Coinbase employees and a crypto founder. Our AI team? Every single member has either worked at Google or OpenAI. Devs know when they’re hearing from someone like them. Trusted voices cut through the noise and get subscribers to connect with newsletters (and their ads), not just read them. tl;dr: If you're new to newsletter marketing, read and subscribe to each one before advertising in them. On top of finding newsletters with readers in your target market, find ones that have already built trust with those readers.

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In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

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"Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it." Listen to this episode of the Borrell Associates Inc. podcast with Gordon Borrell and Corey Elliott. Link is in the comments. Basis Technologies #digitaladvertising #publishers #newspapers

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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The US Ad industry is pumping. The latest Magna forecast for 2024 in the US: 👇🏼 https://lnkd.in/gpakmvqT - 11.4% overall growth in U.S. ad spend. - $10 billion in incremental ad revenue. - $377 billion total ads purchased in the US in 2024. - 19.3% growth in ad-funded streaming. - 5.3% growth for out of home (with double digit % growth for DOOH, though it wasn’t cited) Hopefully lower interest rates, lower inflation and the finalization of the national elections will add even more consumer confidence and in turn, corporate confidence, to further fuel the marketing 🔥. Things are on the up and up! #advertisingindustry #growthmetrics

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Shout out to XR Extreme Reach’s James Shears for this terrific feature in AdExchanger on how we can build a better ad ecosystem with IDs like the IAB Tech Lab’s Ad Creative ID Framework (ACIF). As James shares in his article, adopting standards and interoperable creative IDs can revolutionize the ad ecosystem. The IAB Tech Lab's Ad Creative ID Framework (ACIF) offers a solution by defining how universal ad IDs can be used to track creative assets throughout the supply chain. By establishing a common creative standard, we can: 📊Improve cross-platform measurement 📉Reduce ad frequency 💡Enhance creative integrity 🚀Drive better ROI Let's work together to make ACIF a reality and unlock the full potential of cross-platform advertising. Read the full feature here: https://bit.ly/4d82Tav #AdTech #CreativeIDs #CrossPlatformAdvertising #IABTechLab #ACIF

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As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

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