This is Marques Brownlee.
He built a tech review empire on YouTube.
→ One of the most trusted voices in tech
→ 16M+ subscribers
→ Before age 30
Here's how he turned his passion for gadgets into THE tech channel:
A bedroom in New Jersey.
Marques Brownlee has a vision:
“I wish tech reviews that were honest, in-depth, and accessible to everyone.”
He started with a simple webcam taped to a phone book, reviewing an HP laptop he got for Christmas in 2008.
Little did he know that his hobby would become one of the most influential tech channels on the planet.
But the journey to "success" was far from easy.
MKBHD had to juggle his growing YouTube channel with his studies at Stevens Institute of Technology.
He even found time to play ultimate frisbee competitively — competing at the national level!
Getting taken seriously in the tech world?
Tough.
Imagine telling people:
"Hey, I'm a kid reviewing tech products in my bedroom. Trust me, I know what I'm talking about."
But early attempts at content (unboxing videos and basic product reviews) taught him valuable lessons.
Chief among them:
Explain hard concepts simply.
He wanted to compete with the likes of CNET and Engadget.
He invested in better cameras, lighting, and audio equipment.
While there were plenty of tech review sites and channels, few were as relatable and easy to understand as MKBHD.
His videos are meticulously crafted.
Clean visuals, smooth editing, and clear explanations that make even the most complex tech accessible.
But the secret sauce to MKBHD's success?
His knack for building a community.
He didn't just want viewers.
He wanted a crew of tech-obsessed buddies to geek out with.
So, he'd dive into the comments, swap stories and opinions, and make everyone feel like they were part of something special.
And it worked like a charm.
"I wanted to build a community of people who were just as excited about technology as I was. A place where we could geek out together, learn from each other, and have fun along the way."
Despite early success, turning passion into a business was no walk in the park.
YouTube's ever-changing algorithms and ad policies have been constant challenges.
But MKBHD is a master at:
→ Diversifying his content
→ Collabing with other creators
→ Expanding into other content mediums
→ Selling awesome merchandise
He built multiple revenue streams that allowed him to scale his team and production.
In 2019, he interviewed tech giants like Bill Gates, Elon Musk, and Mark Zuckerberg.
He effectively cemented his status as a leading tech voice.
Recently, his authority in the tech space has been highlighted.
The reviews of AI hardware products like the Rabbit R1 and Humane’s Pin showed how his videos can impact the narrative around tech.
He’s built true expertise and trust as a tech voice.
MKBHD's rise from bedroom blogger to YouTube superstar is a testament to the power of passion, authenticity, and hard work.