“I had the pleasure of getting to know Vineel as his professor in our Integrated Marketing class in BC’s MBA program. Vineel was one of the top students in my class. Very engaged in the topic of marketing, Vineel developed an especially strong understanding of the key concepts of marketing strategy and demonstrated his ability to apply that understanding through the range of coursework from multiple case analyses to his comprehensive brand assessment of Samsung to his team’s integrated marketing consulting project presented to management at Franklin Sports. Vineel has a strong strategic and analytical capability and appreciated the importance of a differentiated and meaningful brand positioning in driving brand and business success. His ability to develop a comprehensive market assessment that uncovered valuable insights to drive strategy was impressive and evident in his Samsung brand review presentation as well as the market analysis in his Franklin Sports integrated marketing project. Vineel was always engaged in class discussions and offered fresh observations and challenging questions. In marketing, demonstrating the ability to be a productive member of a team is critical as is the ability to provide leadership of the team and key projects where required. Vineel excels at being both a well-respected team member and leader. Based on my experience with Vineel in the classroom combined with my 30+years of professional industry marketing experience, I’d highly recommend him to any company looking for someone with strong strategic and analytical skills, a creative problem-solving ability, exceptional work ethic, and who is a collaborative, respectful team member. I have confidence Vineel will make a tremendous impact and wish him great future success!”
About
👋 Hello! I’m Vineel, an innovative Product Manager with over 5 years of experience in…
Contributions
Activity
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PLM and ALM : A Quick Comparison - PLM (Product Life-Cycle Management): Focuses on managing the entire lifecycle of a product from inception through…
PLM and ALM : A Quick Comparison - PLM (Product Life-Cycle Management): Focuses on managing the entire lifecycle of a product from inception through…
Liked by Vineel Kumar Sama
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In case you’re wondering how CS Majors feel about their future job prospects…
In case you’re wondering how CS Majors feel about their future job prospects…
Liked by Vineel Kumar Sama
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An entry-level product manager would likely feel successful after launching a Minimum Viable Product (MVP) due to several key achievements: 1)…
An entry-level product manager would likely feel successful after launching a Minimum Viable Product (MVP) due to several key achievements: 1)…
Liked by Vineel Kumar Sama
Experience
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Education
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Strategy Consulting Virtual Experience Program
BCG on Transformation
IssuedCredential ID oPye8tTP7uMpmZvcn
Volunteer Experience
Courses
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Corporate Innovation
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Financial Analytics
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Integrated Marketing Communications
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Machine Learning
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Quality Management
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Projects
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Prediction of Heart Disease with ML
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The problem I intend to solve is to develop a machine learning model that can predict the likelihood of heart disease based on various patient attributes. This prediction can help healthcare providers in identifying individuals who are at a higher risk of developing heart disease, allowing for early intervention and preventive measures.
My client for this project is healthcare institutions and Hospitals that are focused on providing proactive healthcare services. These organizations would…The problem I intend to solve is to develop a machine learning model that can predict the likelihood of heart disease based on various patient attributes. This prediction can help healthcare providers in identifying individuals who are at a higher risk of developing heart disease, allowing for early intervention and preventive measures.
My client for this project is healthcare institutions and Hospitals that are focused on providing proactive healthcare services. These organizations would benefit from a predictive model that can assist in identifying individuals who may be at risk of heart disease, enabling them to offer targeted interventions such as lifestyle modifications, medication, or further diagnostic tests.
By leveraging machine learning techniques on the dataset containing patient attributes such as age, sex, chest pain type, resting blood pressure, cholesterol levels, fasting blood sugar, resting electrocardiographic results, maximum heart rate achieved during exercise, presence of exercise-induced angina, old peak (ST depression induced by exercise relative to rest), and slope of the peak exercise ST segment, the model can learn patterns and relationships that contribute to the development of heart disease.
Ultimately, the goal is to develop a reliable predictive model that can accurately identify individuals at risk of heart disease, thereby assisting healthcare providers in making informed decisions and improving patient outcomes. -
Franklin Sports Volleyball - Campaign Pitch
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Franklin Sports Volleyball Campaign
This project aims to develop and execute a comprehensive marketing campaign for Franklin Sports, focusing on its volleyball equipment line. Franklin Sports, known for its commitment to innovation and quality in sports equipment, seeks to strengthen its position in the competitive volleyball market, targeting both competitive players and recreational enthusiasts.
Campaign Objectives:
- Increase Brand Visibility and Recognition: Enhance awareness…Franklin Sports Volleyball Campaign
This project aims to develop and execute a comprehensive marketing campaign for Franklin Sports, focusing on its volleyball equipment line. Franklin Sports, known for its commitment to innovation and quality in sports equipment, seeks to strengthen its position in the competitive volleyball market, targeting both competitive players and recreational enthusiasts.
Campaign Objectives:
- Increase Brand Visibility and Recognition: Enhance awareness of Franklin Sports as a leading provider of high-performance volleyball equipment.
- Drive Sales and Market Share: Generate increased interest and sales of Franklin's volleyball products among target audiences.
- Build Brand Loyalty: Foster long-term relationships with customers by emphasizing product quality, innovation, and customer satisfaction.
Campaign Strategy:
1. Creative Execution: Develop compelling creative assets including videos, social media content, and influencer partnerships that highlight Franklin's product innovation and performance benefits.
2. Digital Marketing: Utilize targeted digital advertising on platforms like Instagram, Facebook, and Google Ads to reach and engage with the target audience. Focus on storytelling and interactive content to drive customer engagement.
3. Influencer Partnerships: Collaborate with volleyball influencers, athletes, and coaches to endorse Franklin's products through authentic testimonials and content that resonate with the target audience.
4. Event Sponsorships: Sponsor key volleyball tournaments, leagues, and events to showcase Franklin's products and engage directly with players and fans through experiential activations.
5. Retail Activation: Implement merchandising strategies in retail stores and online platforms to highlight Franklin's volleyball equipment, emphasizing product features and benefits to drive conversion. -
Integrated Marketing Communications - Samsung Flip
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Samsung Flip Z 5 Advertising Campaign Analysis
This project focuses on analyzing the advertising campaign for the Samsung Flip Z 5, a cutting-edge smartphone renowned for its foldable design, advanced camera technology, and powerful performance. The campaign spans multiple platforms including TV, online channels, and social media, aiming to showcase the Flip Z 5's innovative features and appeal to a tech-savvy consumer demographic.
Through a detailed examination of the ad content,…Samsung Flip Z 5 Advertising Campaign Analysis
This project focuses on analyzing the advertising campaign for the Samsung Flip Z 5, a cutting-edge smartphone renowned for its foldable design, advanced camera technology, and powerful performance. The campaign spans multiple platforms including TV, online channels, and social media, aiming to showcase the Flip Z 5's innovative features and appeal to a tech-savvy consumer demographic.
Through a detailed examination of the ad content, storyline, and creative elements such as cinematography and music, the project seeks to evaluate how Samsung strategically positions the Flip Z 5 to address evolving consumer needs in the competitive smartphone market. Insights will be drawn on the effectiveness of each advertising channel in reaching the target audience, as well as the overall impact of the campaign on brand perception and market presence.
Key aspects of the analysis include identifying the target consumer demographics and psychographics, summarizing the main messages conveyed through the ad, and assessing the creative execution in relation to Samsung's brand identity. Additionally, the project will delve into the production process, collaboration with creative agencies, and the use of market research to shape the campaign's narrative and visual elements.
By examining metrics such as viewer engagement, audience feedback, and brand performance indicators, this project aims to provide a comprehensive evaluation of how the Samsung Flip Z 5 advertising campaign contributes to enhancing brand awareness and driving consumer interest in the product.
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Astika Gupta
#ProductManagementInterviews 🎯 Top things to keep in mind while attempting Product Design interviews: 1. Target Unique User Segments: Rather than focusing on broad demographics or geographical segments, dig deeper into the motivations of your users. Understanding the "why" behind user actions allows you to craft more tailored and impactful solutions. For instance, segmenting users based on their motivations can lead to more meaningful insights and strategies. 2. Leverage the Customer Journey: Use the customer journey map to identify a comprehensive set of pain points for your prioritized user segment. This holistic approach ensures you're addressing all potential hurdles your users might face, leading to more robust and effective solutions. 3. Align with Business and Company Goals: Throughout your case, keep both the overarching business goals and the unique objectives of the company in mind. This alignment not only showcases your strategic thinking but also demonstrates your understanding of the company’s specific needs and how you can contribute to their success. By focusing on these areas, you can enhance your interview performance and showcase your ability to think strategically and empathetically about user needs. ➡️ If you are currently preparing for your product management interviews/thinking of starting your prep, feel free to DM us to get personalized help! Best of luck to everyone on their interview journeys! 👍 #productmanagement #product #careercoaching #careergrowth #meta #interviews #pminterviews #pmjobs #opentowork #theproductseat #wip
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swapna gupta
Day16 #100DaysofProductManagement Product management is by no means an easy occupation. To help develop and build product, product managers must take advantage of documentation. This documentation comes in all shapes and formats and helps teams communicate with one another asynchronously. Product management documentation is any information about a product captured in written form. It can be either internal to a company’s product team or external to the product’s customers.
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Karnesh Dekate
🌟 6 Key Hard Skills in Product Management 🌟 Are you aspiring to excel in product management? Mastering these six hard skills is essential for driving success and innovation in any product management role. 🚀 1. Basic Business Competencies 🏢 Understanding the fundamentals of business is crucial. This includes knowledge of financial principles, strategic thinking, and market analysis. A solid grasp of business concepts helps in making informed decisions that align with the company's goals. 2. Basic Product Management Knowledge 📚 Familiarity with the core principles of product management is a must. This encompasses understanding the product lifecycle, methodologies like Agile and Scrum, and tools used for product management. It lays the groundwork for effective product planning and execution. 3. Ruthless (Objective) Prioritization Skills 🎯 Prioritizing tasks and features objectively is key to delivering value. This involves assessing the impact, feasibility, and alignment with business goals. Being able to say "no" to less critical tasks ensures focus on what truly matters. 4. Proficiency in Research and Analysis 🔍 Strong research and analytical skills enable you to gather and interpret data effectively. This helps in understanding market trends, customer needs, and competitive landscapes, which are vital for making data-driven decisions. 5. Familiarity with Economics 📈 A good grasp of economic principles can significantly enhance decision-making. Understanding concepts like supply and demand, pricing strategies, and market dynamics can influence product strategy and positioning. 6. Knowledge of Development Principles 💻 Knowing the basics of software development and engineering principles aids in better collaboration with development teams. It helps in understanding technical constraints and possibilities, ensuring more realistic and effective product planning. Embrace these skills to thrive in the dynamic field of product management and drive impactful results! 🌐✨ #ProductManagement #Skills #Business #Research #Prioritization #Economics #Development #CareerGrowth #Innovation
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Gaurav Pathak
If you are aspiring for a product management role, this post will be really interesting. In the fast-paced world of product management, the right tools can make all the difference. Here are ten tools I have used or observed being used, along with two key applications of each: 1. Jira Applications: - Task Management: Track and manage tasks, bugs, and features throughout the product development lifecycle. - Agile Workflow: Plan and execute sprints, managing the team's workload efficiently. 2. Rally Applications: - Backlog Management and Prioritization: Rally enables teams to manage and prioritize their product backlog efficiently, ensuring alignment with business goals. - Sprint Planning and Tracking: Rally facilitates sprint planning and tracking, offering real-time insights into progress and team workload. 3. Asana Applications: - Task Assignment: Assign tasks to team members, set deadlines, and monitor progress in real-time. - Project Tracking: Manage projects from start to finish, ensuring that all tasks are aligned with the overall goals. 4. Figma Applications: - Design Collaboration: Collaborate on product designs in real-time, ensuring that all stakeholders are aligned. - Prototyping: Create interactive prototypes to visualize and test user flows before development. 5. Slack Applications: - Communication: Streamline team communication through channels, direct messages, and file sharing. - Integration Hub: Integrate with other tools like Jira, Trello, and Google Drive to centralize workflows. 6. Aha! Applications: - Roadmapping: Create and share detailed product roadmaps to align teams on the product vision and strategy. - Idea Management: Collect and prioritize ideas from customers and team members, ensuring that the best ideas move forward. 7. Mixpanel Applications: - User Analytics: Track user interactions to gain insights into how customers engage with your product. - Cohort Analysis: Analyze specific groups of users to understand retention, behavior, and trends over time. 8. Google Analytics Applications: - Website Traffic Analysis: Monitor and analyze website traffic to understand user behavior and optimize product features. - Conversion Tracking: Track conversions and set goals to measure the effectiveness of your product's user journey. 9. UserTesting Applications: - User Feedback: Gather real-time user feedback through remote usability testing sessions. - Usability Testing: Validate design decisions by observing how users interact with prototypes and live products. 10. Confluence Applications: - Documentation: Centralize product documentation, meeting notes, and project plans in a collaborative space. - Knowledge Sharing: Share knowledge across teams, ensuring everyone has access to critical information. #ProductManagement #CareerAdvice #JobSearch #FindYourFit
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Akshay Yadav
🚀 Three most effective ways to get into Product Management 🎯 I usually get a lot of queries on how to get that first product manager job from a non product background. Product Management can be a competitive field to break in because of high demand and limited supply. And since it is a cross-functional role that requires multiple skills, there is no fixed way of breaking in. Cutting through the noise and sharing the 3 most effective ways here. #ProductManagement #CareerTransition #PMJourney #BreakIntoProduct #CarrerGuidance
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Shravan Tickoo
YouTube is a free university for learning Product Management ❤️ More are the number of folks who have cracked PM roles from YouTube than from any other certification 🔥 But how do you filter the noise and find value? So here are 10 PM channels that I recommend to crack your dream role and become a great product leader ❤️ 1. Dan Olsen : https://lnkd.in/g3g-cHQ9 - The author of the "Lean Product Playbook". Dan has done over 150+ inspiring talks on Product management on his channel with amazing leaders such as Teresa Torres, Nir Eyal, etc 2. Colors of Chloe: https://lnkd.in/gT8i2eTd - Chloe Shih is one of my favorites on the platform. She’s from LA and went to Columbia University. Previously, she has worked at Google, Meta, TikTok, many startups, and now at Discord! 3. Liam Bolling : https://lnkd.in/gJczZAEa - Liam Bolling is a PM at Google Maps. One day, he got tired of seeing $5,000 in prerecorded PM courses online. He thought these companies were playing with people's hopes of becoming PMs and launched the channel instead. 4. Lenny Rachitsky : https://lnkd.in/gcBuv-Uw Lenny needs no introduction. In his channel, he interviews PM leaders leading the most successful tech companies 5. Dr. Nancy Li : https://lnkd.in/gsNN3-9v Nancy Li made it her career to help aspiring PMs land jobs in major companies such as Google. In her channel, she gives advice on how to prepare for interviews for major companies, how to juggle your PM career whilst being a mom 6. Product School : https://lnkd.in/gqFC25Bi Product School is one of the largest PM channels with over 100k subs. You can find sessions, and webinars by PM leaders across the globe on their channel 7.Product Gym : https://lnkd.in/gi4SCk8D I love Product Gym because they upload videos regularly. They give tips on networking, growing careers, and coaching. If you’re wondering about how a product launch works, or how to ace your PM interviews, definitely check them out. 8. RocketBlocks : https://lnkd.in/gPzWTYHH If you’re looking for how to get ready for an interview, it is definitely the channel to follow. The channel gives many tips for interview prep, industry insights, and career guidance 9. The Product Folks : https://lnkd.in/gfDGdUga One of the largest product communities in Asia . This channel has a lot of teardowns, PM leader sessions and a lot of other stuff which is of value Lastly Bonus : 10 . TheSwagWalaPM : https://lnkd.in/duJgZMq It's my small effort to help people navigate through the PM world. The channel has a lot of videos that help an aspirant build a product mindset ❤️ The channel has done over 2 million views and has created 400+ PM offers directly or indirectly So my request to all of the aspirants is to, give these channels a subscribe and like the post so that it reaches the largest set of aspirants :) Yours, Shravan bhaiya #productmanagement
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Joseph Sadiq Lawal
Day 4 -- Docs that Product Managers should master Product Requirement Document (PRD) What is a PRD? A document that includes all details about a specific feature, solution, or product. It acts as the central point of information for engineers to understand the solution, and translate it into code. Importance 1. Common understanding: PRDs lay the foundation of common understanding, it ensures that the engineer's understanding of "what" to build is the same as that of the PM's. 2. Agreement: PRDs also act as a contract or agreement between PMs and the engineers on the specifics of the solution that will be built. It is also an agreement on the quality benchmark below which the solution will not be launched. Finally, it is also an agreement on the success criteria of the solution after launch. 3. Scope: PRDs are the central point of knowledge that defines what is in scope for a specific feature. Great PRDs also define what is OUT OF scope for that feature. 4. Clarity: PRDs provide a high level of depth into the idea, ensuring high clarity and low ambiguity. 5. Reference: PRDs act as reference points for PMs, engineers, and other stakeholders who want to know why, what, when a feature/solution was developed and launched. What to Include A. Problem statement and sizing B. Target users C. Functional Requirements D. Non-Functional Requirements E. Implementation Plan F. Acceptance Criteria G. Risk and Mitigation Strategies Things to remember 1. Don't treat PRDs as a static document PRD is not a one and done document. It is an evolving document. Based on your discussions, feedback, questions, you should update it to keep it relevant and impactful. 2. Make sure there is no ambiguity Be very sure to reduce/remove ambiguity. Anything you leave for interpretation will always be interpreted incorrectly. That's it for today. Stay tuned for Day 5 where I'd talk about user stories. Love my teachings? Join my community, https://lnkd.in/djaZQssa to enjoy insights like this. #productmanagement #productmanagers #softwaredevelopment #projectmanagers #productprofs
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