Shashank Bijapur co-founder and CEO of SpotDraft, our portfolio company, ran a terrific panel at the Arkam Innovation Summit. He covered a lot of ground with Manish Jethani Co-founder and CEO of Hevo Data Data, and Gaurav Sharma Founder, and CEO of SaaSLabs .
Here are some key takeaways that stayed with me:
Initial journey of identifying the problem statement and figuring out the solution during the early days at SaaS Labs and Hevo Data
After selling his first company in the US, Gaurav returned to India. All he wanted to do was make $4-5 K living in India, so he started out by building tools for Shopify users. But when those tools rapidly grew to half a million in recurring revenue, Gaurav realized that he could build anything, be anywhere in the world, and sell it worldwide.
Manish believes that your product has to solve a personal problem in addition to an industrial one. Once you start the journey as an entrepreneur, financial success will not satisfy you. “What one problem can you solve even if the financial outcome is not that great?”
Deciding whether to validate the product in India and move to the US versus taking a US market-first approach
Selling in India is hard, especially in the early days. As Gaurav said, "if you sell a $10 product, you must create an invoice, and then they’ll make the payment in 60 days. So, it became very hard to make a profit. From this, I realized that India is not ready to buy software yet, so the best model would be to build it in India and sell it across the world"
Manish believes customer needs and expectations are completely different across India and the US. It's quite challenging to build a product for India and expect it to succeed in the US. So, from day one, he focused on the US market-first approach.
Establishing product differentiation during the early days of growing in the US market?
Initially, the number one challenge for Manish was to sell a product that their target audience could build themselves. Hevo Data needed needed financial and operational data from companies, which nobody shares easily. Most companies prefer to build a product in-house and work with that tool. So, Manish decided to find initial customers who meet three criteria: they should not want to build a product in-house, they should be fine with sharing the data, and they should be from the US.
Aspects of the business that changed from 0-1 to 1-10 journey and beyond
To get initial customers, Gaurav decided to integrate his product into larger companies to get more eyes on it. To sustain this growth, Gaurav bet on excellent customer service, which is “an unfair advantage for Indian SaaS,” as he says. His customer service and fast responses became the talk of the town amongst his customers.
Here’s the full video video. Well worth your time to listen to three $10M+ ARR SaaS founders at the top of their game.
Arkam Ventures
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