Tony Fung

Level up your brand visibility! 🔥 80% of consumers agree that the 33 Degrees Ad Boards at Circle K stores are impossible to miss. With shoppers making an average of 4.2 visits per week, seize the moment to captivate your audience during their daily routines. Maximize your reach with 33 Degree advertising screens at Circle K and make every impression count! 💼✨ #AdvertiseSmart #DOOH #StandOutEverywhere

6

PepsiCo’s CMO Todd Kaplan Departs After Reinvigorating The Beverage Offering. Todd Kaplan, Pepsi's CMO, bids adieu after spearheading groundbreaking initiatives that have reshaped the beverage industry landscape. From driving Pepsi Zero Sugar's exponential growth to executing a visually stunning brand overhaul, Kaplan's strategic vision has left an indelible mark on Pepsi's legacy. Throughout his time at Pepsi, Todd Kaplan successfully pivoted the brand towards new content and direct-to-consumer channels, showcasing his prowess as a forward-thinking marketer. His unwavering commitment to creativity and innovation has not only elevated Pepsi but also inspired marketers worldwide. Read the full article here: https://bit.ly/3VO9SPh #FlavorWiki #ToddKaplan #PepsiLegacy #MarketingInnovator

142

13 Comments

There was some big beer news this week if you missed it. Tilray Brands added 4 Craft Brands via purchase from Miller Coors. This is about a year after buying 8 brands from AB InBev and bringing the total portfolio up to 20. This will land them around #4 in volume of craft brewers. There's a few things to watch that have my attention. 1. Does this move accidently challenge the previously acquired Shock Top? MC specifically says that this unloading frees them up to focus on brands like Blue Moon - the most direct competitor to Shock Top. “We have big plans to lean into above premium starting this year into next with a clear set of strategic priorities – from strengthening the core of Blue Moon and growing aggressively with new drinkers with Blue Moon Light and Blue Moon Non-Alc,” St. Jacques wrote. 2. This adds production capabilities around the country. That feeds the narrative that Tilray is building a massive beverage platform starting with beer and ultimately moving to Cannabis when the time is right. 3. Tilray's strategy with the previous brands was to crash threw a tidal wave of new products and see what happens. I imagine you'll quickly see the same from these 4. I don't see a lot of brand building happening though, and the pace of change is creating some really opaque brand positions when consumers need clarity more than ever. I think this plan has short term benefits, but long term detriments - maybe that's the point?

11

1 Comment

In our youth focused culture, and industry, it's often easy to assume that younger consumers are fundamentally and irrevocably different from older consumers. In many ways, of course, they are. But as I've talked about in past posts, the new older consumer is vastly different from older consumers of previous generations. Case in point, in a survey Mike Kostyo and I fielded to power custom content for Menu Matters LLC we found that Boomers are as likely as younger consumers to research products and restaurants before purchasing. What varies is the source. While Gen Z focuses on social media, Boomers look to review sites like Yelp and Tripadvisor. And here's something that will likely shock some - Boomers are significantly less likely to turn to TV advertising. Which generation is most likely to take TV advertising into account...Millennials. I'll let you sit with that for a minute. Boomers are also as likely as any other generation to look for restaurant menus before visiting, though they do it less frequently than other generations. What is really beginning to separate the generations is not technology broadly but AI and algorithms. The acceptance and use of these evolving technologies is beginning to create far greater rifts than social media ever has. Reach out if you'd like to learn more or if you'd like to be added to our mailing list to be notified when our next report is published featuring these and many more unique new findings. #menumattersllc #consumerinsights #foodservice #consumerbehavior #innovation #trends2024 #restaurants #foodandbeverageindustry #cpg

13

Coke vs. Pepsi? Not so fast.   For the first time, Keurig Dr Pepper Inc. has now claimed the #2 soda spot in America, surpassing PepsiCo, who had held the position for over two decades. Their innovative marketing initiatives and unique blend of flavors have truly set them apart from the competition. I had the chance to discuss Dr. Pepper's remarkable rise with The Food Institute, emphasizing their strategy and how they have particularly resonated with the younger demographic, who crave diverse flavors beyond traditional cola.   In the article, I mentioned: "Dr. Pepper has distinguished itself through effective marketing campaigns that emphasize its unique flavor and individuality. This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks."   With Dr. Pepper's leap to the #2 position, do you think they have a shot at dethroning The Coca-Cola Company from the #1 spot? In which other categories do you think a shift like this is possible? Read the full article here: https://lnkd.in/g572y5jv   #MarketingStrategy #BeverageIndustry #Innovation #DrPepper

20

2 Comments