Tom Sarig

🎬 Beetlejuice 2 and Roblox: Redefining Movie Marketing? 🌟 Warner Bros. Entertainment is breaking new ground with the launch of the first-ever virtual box office in Roblox for Beetlejuice 2. This innovative strategy merges the realms of gaming and cinema, creating an exciting new way for fans to engage with the film. 🔍 What implications does this have for the future of movie marketing? Are we witnessing the beginning of a transformative alliance between the gaming world and Hollywood? This unique collaboration not only generates buzz around the film but also prompts us to consider how traditional cinema can evolve in today’s digital landscape. 💡 By leveraging platforms like Roblox, the film industry can connect with younger, tech-savvy audiences who are increasingly drawn to immersive digital experiences. This approach opens the door to interactive content, exclusive previews, and engaging virtual events, allowing fans to dive deeper into the Beetlejuice universe while securing their tickets. As we explore this exciting intersection of technology and entertainment, it’s evident that the future of film distribution is being reshaped. Will this innovative trend change how we experience movies? For sure, it will! #Beetlejuice2 #Roblox #FilmMarketing #DigitalInnovation #EntertainmentIndustry

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Gaming co XSET bought creative studio Illusivemedia. It’s the first purchase since XSET’s $15M raise in 2022. Let's break it down... ---SELLER: Illusive Media--- • Full service creative studio known for innovation • Film production, creative direction, editorial, interactive design • Launched 2002 as web design biz in Myspace days • Founded by Shomi Patwary and wife Punom Patwary • Music videos for Beyonce, A$AP Rocky, Diplo, The Weeknd • Produced doc for 25th anniversary of Enter The Wu-Tang (36 Chambers) • Brand clients incl Google, Facebook, UPS, Pepsi, Adidas • 2B+ views on YouTube • Team of 14 per website ---BUYER: XSET--- • Gaming entertainment and lifestyle company • Talent and partnerships across music, art, sports, fashion, entertainment • Founded 2020 by Greg Selkoe, Marco Mereu, Clinton Sparks, Wil Eddins • 130M+ followers across social channels • Gaming cabanas in Vegas nightclubs • Award-winning merch collabs • 8 esports teams across Valorant, Rocket League, Fortnite, Warzone, Apex Legends, more • Activations w/ Roots Canada, Frank’s Red Hot, Google Pixel, Prize Picks, Boston Red Sox, NFL, and Amazon Studios/MGM ---M&A AND CAP TABLE HISTORY: XSET--- • TBD Seed in 2020 • $15M Series A in 2022 • 25 investors incl LightWork Worldwide (SA lead), Alpha Sigma, Apex Capital, Baron Davis, Mind Melt Media, 6 NFL athletes, Swae Lee (seed lead), more  • UOF: scale apparel drops / content / team / marketing On LightWork… • Global streetwear and lifestyle brand  • Structured as hold co, incubator, and fund • Invested in livestream commerce app Ezze  • Invested in streetwear brands 424, Round Two, Pyschworld, No Vacancy Inn, Supervsn • For brands, goal is to take them global, w/ focus on China SOURCE: Crunchbase ---DEAL DETAILS--- • Undisclosed • Considering XSET’s $15M investment, I est structure to incl cash upfront, equity in XSET parent co, and earnout via growth of new XSET studio ---DEAL VALUE PROP--- • Help marketer clients appeal to gamer audiences and culture • Create in-house studio for immersive gaming, lifestyle experiences • Create In-game maps, digital skins, immersive digital worlds, short/long form content • Audience focus: gen z and alpha • Platform focus: Fortnite, Roblox, GTA • First project is Fortnite map w/ Miami Dolphins receiver ---POST DEAL OPS--- • XSET Studios will live under XSET hold co • Illusive chief Potwary will lead new XSET studios ---WHAT ELSE I FIND INTERESTING--- Re gaming M&A, I've recently written about GameSquare Holdings Inc. / FaZe Clan, and Loaded / GG Talent Group. I expect more M&A around digital agencies to grow advertiser revenues around branded content / IM / social / paid media. I also expect consolidaiton around gaming IP / teams / orgs which will trade at massive discounts VS a few years ago. -- I'm the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open.

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