About
I am the President and Founder of The Sponsorship Guy™, a sponsorship marketing agency…
Articles by Larry
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Trip to Trinidad for the CPL, An Update Sponsorship Value Pyramid, A Tip of the Cap to Bill Walton and New Parnterships
Trip to Trinidad for the CPL, An Update Sponsorship Value Pyramid, A Tip of the Cap to Bill Walton and New Parnterships
By Larry Weil 📈
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Why No One Responds to Your Sponsorship Pitch
Why No One Responds to Your Sponsorship Pitch
By Larry Weil 📈
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Go Beyond Demographics To Win Sponsorships
Go Beyond Demographics To Win Sponsorships
By Larry Weil 📈
Contributions
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What are some of the emerging trends and opportunities for strategic partnerships in the digital age?
I read this and thought what is actually emerging? What is actually a substantial change? Then I noticed under the subject where the writer attribution would normally be that it says "powered by AI". So, we are responding to a bot that has laid out our instructions. Not sure how I feel about a bot telling me what is important. I do know that learning how to write the correct kind of queries is going to be how we get inspiration for new ways to do any kind of partnerships. Our capacity to figure these connections out be they strategic or philosophical is limited. AI is mostly limited by the user asking the write questions. Chatbots like Chat GPT is a tool. Mastery of the tool will help with ideation for any emerging trend.
Activity
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Sponsors aren't investors—they're advertisers. They’re not interested in funding your concept; they want access to your audience. Without an…
Sponsors aren't investors—they're advertisers. They’re not interested in funding your concept; they want access to your audience. Without an…
Shared by Larry Weil 📈
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Sponsorship is all about relationships. A drip campaign allows for personalized engagement, addressing the specific needs of each potential sponsor…
Sponsorship is all about relationships. A drip campaign allows for personalized engagement, addressing the specific needs of each potential sponsor…
Shared by Larry Weil 📈
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Stop selling—start thinking like your prospect. To break through, be specific about the benefits you bring, understand how they measure success, and…
Stop selling—start thinking like your prospect. To break through, be specific about the benefits you bring, understand how they measure success, and…
Shared by Larry Weil 📈
Experience
Education
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Activities and Societies: Cum Laude
Undergraduate Studies in Business Administration
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Building a Digital Content Strategy
Search Engine Optimization and Search Engine Marketing
Social Media, Mobile and Reputation Management Strategies
Digital Brand Strategies
Digital marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
The Digital Brand Management…Building a Digital Content Strategy
Search Engine Optimization and Search Engine Marketing
Social Media, Mobile and Reputation Management Strategies
Digital Brand Strategies
Digital marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
The Digital Brand Management certificate program provides industry insight and best practices for the rapidly changing world of smart technologies. Instructors include leading industry experts from businesses such as Adidas, the Portland Trailblazers, REI and Jive Software who have experience in online marketing strategy and execution.
Licenses & Certifications
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Climate Reality Leadership Corps Training
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Volunteer Experience
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Advocate - Presenter
The Climate Reality Project
- Present 8 years 2 months
Environment
OUR MISSION IS TO CATALYZE A GLOBAL SOLUTION TO THE CLIMATE CRISIS BY MAKING URGENT ACTION A NECESSITY ACROSS EVERY LEVEL OF SOCIETY.
With seas rising, global heat records falling, and storms becoming more and more devastating, the reality of climate change has never been clearer. But with clean energy solutions like wind and solar getting more affordable, batteries getting better, and buildings becoming more efficient every year, neither has the way forward.
The good news doesn’t end…OUR MISSION IS TO CATALYZE A GLOBAL SOLUTION TO THE CLIMATE CRISIS BY MAKING URGENT ACTION A NECESSITY ACROSS EVERY LEVEL OF SOCIETY.
With seas rising, global heat records falling, and storms becoming more and more devastating, the reality of climate change has never been clearer. But with clean energy solutions like wind and solar getting more affordable, batteries getting better, and buildings becoming more efficient every year, neither has the way forward.
The good news doesn’t end there. Because now, thanks to 195 countries signing the historic Paris Agreement to cut greenhouse gas emissions planet-wide, the world is united in working for a safe and sustainable future with net zero carbon emissions by the second half of this century.
At Climate Reality, we’re here to ensure it gets there. We’re working to accelerate the global shift from the dirty fossil fuels driving climate change to renewables so we can power our lives and economies without destroying our planet.
But we can only do it together. That’s why we’re uniting millions from all corners of the globe and all walks of life – factory workers and farmers, teachers and taxi drivers, students and shop clerks, and more – to make our leaders honor and strengthen their commitments to climate action that they made in the Paris Agreement.
Stopping climate change is the challenge of our time. But we know how and thanks to the Paris Agreement, we have the tools to do it. The sustainable future we want is finally in our hands. And at Climate Reality, we won’t let it slip away. -
Member
Dallas Influencers in Sports & Entertainment (DISE)
DISE is a group of DFW industry leaders with an initial 2021 vision to give $1 million to local children’s charities.
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Member
AAF Dallas
The Dallas chapter of the American Advertising Federation is the oldest civic organization in Dallas and celebrated its 100th year anniversary in 2008. We are the only association that represents all facets of the advertising industry.
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Member
DFW Interactive Marketing Association
The leading forum for interactive marketing in the DFW Metroplex.
Publications
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The 2017 Guide to Event Sponsorship
Eventbrite article by Ronnie Higgins: Interviewed and Quoted throughout
Brands can connect with customers in groundbreaking ways online, but your event can offer sponsors something digital advertising can’t — unprecedented access to their customers.
With insights from sponsorship experts like the Sponsorship Collective, this new guide provides you with the top trends and best practices needed to win sponsorships today.
After reading this paper, you’ll know:
Why gold, silver, and bronze packages are the most overrated tool
The secret…Brands can connect with customers in groundbreaking ways online, but your event can offer sponsors something digital advertising can’t — unprecedented access to their customers.
With insights from sponsorship experts like the Sponsorship Collective, this new guide provides you with the top trends and best practices needed to win sponsorships today.
After reading this paper, you’ll know:
Why gold, silver, and bronze packages are the most overrated tool
The secret, sponsorship-winning weapon of B2B events
How to correctly determine the value of your sponsorship assets
And so much more…
Fill out the form on the right to get your 2017 Event Sponsorship guide now. -
Why is it so hard to Sell Sponsorship? Non Profit Edition
Presentation to Association of Fund Raising Professionals January 2017. Detailed overview of obstacles and opportunities when a non profit sells sponsorship.
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Getting Naming Rights, Right
International Association of Venue Managers 2012 Conference
Panel discussion and slide presentation reviews the history, evolution, tactics and issues surround major venue sponsorship naming.
Other authorsSee publication
Languages
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English
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Organizations
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Climate Reality Leadership Corps
Climate Leader
- PresentThe Climate Reality Project is a diverse group of passionate individuals who have come together to help solve the greatest challenge of our time. We are cultural leaders, marketers, organizers, scientists, storytellers and more, and we are committed to building a better future together.
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Join now to viewMore activity by Larry
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When it comes to sponsorships, consistency is key. A drip campaign keeps your organization top-of-mind by delivering value over time. This approach…
When it comes to sponsorships, consistency is key. A drip campaign keeps your organization top-of-mind by delivering value over time. This approach…
Shared by Larry Weil 📈
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Next weekend ATL! A 2 day night time foodie and party event with over 8,000 attending. A great place for brands that know who they are to be. For a…
Next weekend ATL! A 2 day night time foodie and party event with over 8,000 attending. A great place for brands that know who they are to be. For a…
Shared by Larry Weil 📈
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