About
I am a creative director and founder of Friends Everywhere, a new kind of creative studio…
Contributions
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What are the most common photography website design mistakes?
Having a website that you can pull the photos from. When we pitch different photographers and ideas to a client we have to pull references to present. I understand copyright but we aren’t using them to for consumers. If the team needs to screenshot or search other places it takes longer and probably less of the photographers work get show = less of a chance to get hired.
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What psychological principles can you use to tell effective brand stories?
Consistency and authenticity are key for a robust brand identity. Staying true to our values is essential to connect with our audiences; every story we tell should reflect these principles. Honesty, transparency, and a human touch in brand storytelling are crucial for building trust and credibility. In a crowded market, being a steadfast and authentic brand is beneficial and strategically imperative.
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What are effective ways to find photography assistants or second shooters?
It's essential to identify what skills are needed for the project first ie. is it a technical job (different internal/ external lighting scenarios), what subjects you are shooting, locations, amount of shots etc. Then, using your network and social media channels is vital in asking other photographers, art directors, and producers for recommendations. Once you have the reference, conducting interviews and portfolio reviews is best to ensure good chemistry and fit.
Activity
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Just over 7 years ago I joined Once Upon a Farm and my very first customer meeting was at Vons in Southern California. Listening in that meeting…
Just over 7 years ago I joined Once Upon a Farm and my very first customer meeting was at Vons in Southern California. Listening in that meeting…
Liked by Tevis Houston
Experience
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Education
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