Stella Yu

The marketing org chart is evolving for the AI age. CMOs are reimagining their teams and processes to harness the power of artificial intelligence. New roles like AI Ethics Officer and Augmented Insights Manager are cropping up to ensure AI is used responsibly and effectively. Rigid silos are giving way to agile, cross-functional pods that enable seamless collaboration between humans and AI. These org charts of the future reveal marketing's metamorphosis as it adapts to an AI-driven world. I believe having an AI-fluent, agile marketing organization will be a major competitive differentiator going forward. It will be fascinating to see which new marketing roles and team structures become the norm in the coming years. Which potential new marketing roles or restructured teams do you think will have the biggest impact? https://lnkd.in/giT7evyq ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

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Learn how to apply AI in B2B marketing with my new book, "The B2B Marketer's Guide to AI: Strategies, Tactics & Tools for Success." It includes lead scoring, risk management, personalization, and more. On Amazon and designed for Kindle and paperback, get your copy today! https://lnkd.in/eXGyRiqs #B2BMarketing #MarketersGuidetoAI #MarketingTips

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Marketing Semiotics isn’t just academic jargon—it’s a powerful tool for marketers! By studying cultural symbols, we uncover the deeper meanings that drive consumer decisions. From images, colours, to music, every element matters. 🎨 Learn how marketing semiotics can help your brand stand out: https://lnkd.in/g-P_kt88

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Our friends at Capacity Interactive have just released a report, “Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions.” Here are some key findings: If you have the option to use a CTA button, use one. Meta posts with a CTA button average a 13% higher page view rate and a 33% lower cost per acquisition (CPA) than those without. Invest in video on Google, whether that be through dedicated YouTube campaigns or by leveraging machine learning capabilities in Performance Max and Demand Gen campaigns. [Although] larger organizations have larger media budgets, [they] do NOT have higher video view rates, and small organizations outperformed medium-sized organizations in holiday campaigns and others—spend isn’t everything! The months of July to September currently have untapped potential. Q3 often sees the smallest budget investment (23% lower than other quarters’ averages), yet also has some of the strongest results and lowest CPMs of the year. What other digital channels should [you] be using? TikTok usership is both massive and highly active—now is the time to start experimenting. Spotify is not to be ignored—around 60% of users say they pay more attention to ads on Spotify than traditional radio. Download the full report: https://lnkd.in/egTUjrxp #SweibelArts #DigitalMarketing

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