Sloan Sehr

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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📦 Attention CPG brands: Innovid's 2024 Advertising Insights Report for CPG is here! Stock up on these must-have insights to drive improved outcomes with CTV + digital, including shoppable ads 🛒 ➡️ https://bit.ly/3zy8lWv #CPG #CTV #Advertising #VerticalBenchmarksWeek

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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.

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Artem Lavrinovich, Chief Product Officer here at CoolerX, recently spoke with Progressive Grocer about the continued development of technology and #dataanalytics in-store saying, "this integration will continue to develop, enabling more dynamic and context-sensitive advertising that resonates more effectively with consumers." #RetailMedia is an industry that is expected to grow at a rate of 12% annually, achieving $140 billion by the year 2026, making it much more than a buzzword. Retailers should be thinking strategically about incorporating technology into the physical retail experience... if they haven't already. For more information on the future of retail media, check out the article below. #InStoreRetailMedia #RetailInnovation #CoolerFuture

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Predicting Customer behavior using #AI is a great way for #Marketers to lower CPA in ad campaigns... Ad networks offer great targeting features but often lack one really important thing - outside customer data. Our team is using your first party data and combining it with multiple third party data sources from 270 million U.S households. We then use AI to identify what makes your customer special and create an audience that matches the demographics, interests and behaviors - a feat that a human just wouldn't be able to do without machine learning. For one of our clients this resulted in a 47% decrease in CPA compared to native Meta Ad targeting options in its ad campaigns #marketing

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EDO’s investment-grade data science models match every TV ad airing with actual engagement activity – a proven indicator of future sales. Media is more complex than ever, and brands need a more robust approach to measurement. EDO joins competitive, historical, and turnkey partner data to provide always-on TV ad insights that you can leverage immediately. Learn how your ads drive consumer engagements: https://lnkd.in/es3wWgBu

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