🌶️ Hot Take: IMEX #EventProfs Top Secrets to Success No One Ever Tells You 🤫
Along with being one of the most exciting times, IMEX America in Vegas can also be one of the most stressful times of year in the event industry.
IMEX America 2024 is the world's largest trade show for the meetings, events, and incentive travel industry. Attendees are there to learn about industry trends, what exciting destination cities have to offer, find out about technology products and services, or for exhibitors it is about finding new business opportunities and connecting with clients. But with all the excitement, don’t lose sight of the fundamentals to attending a successful event like identifying your goals, finding ways to insert joy, and planning to stay comfortable and healthy.
Whether you’re a seasoned vet or first timer, here are the things no one ever tells you NEED to know to set yourself up for a great conference.
Overpack 🧳
That’s nice that you like to travel carry-on only, but you might want to consider hauling to XL luggage for this one. Between the long days, evening receptions, 5K and other wellness activities, don’t forget to bring some options. There is no awards in life for packing light, so if you can fit it, bring it.
Stay Hydrated and Fueled 🍋🥗
Liquid IV, high protein snacks, and a stash of dark chocolate can really help to keep you focused for the long days. Make a plan to get enough water, electrolytes, and calories. My best advice if you can eat a healthy breakfast you are way ahead of the game. Chap stick, water bottle, green juice, salads, and coconut water are all part of the Vegas hydration playbook.
Travel Shoes vs Tradeshow Shoes 👟👠
With the amount of walking from hotel to tradeshow to the reception it’s easy to clock a 5K each day. If you can’t wear your sneakers at all times, bring a different pair for business and a pair for the commute on foot. Whether it is flats or joggers, it’s a wonderful thing to have in your bag.
Focus on Connection more than Volume 🫂🤝
Whether you’re a hosted buyer trying to book all your required meetings or an exhibitor trying to scan leads, don’t forget to try and have meaningful conversations that are rooted in curiosity. Find the people who you can learn from and connect on a personal level. That is the whole crux of live events. Do some research and put in the effort reach out to your network. Put yourself out there.
Have fun and remember that self-care is not just an optional luxury, it is a real strategy to ensure you bring your best self to an event. 🌶️
What other IMEX strategies did no one ever tell you? 🤔