“I’ve worked with Shoshana at Whalerock and Jam City. She's one of the best leaders I've ever seen. In fact, despite being at the same level, I often asked Shoshana to manage, guide, and mentor me. Her unparalleled marketing expertise and ability to predict and leverage trends to create bespoke brand and content strategies never cease to amaze. She's an asset to any company and team. I would follow her anywhere. ”
Shoshana T. Rosen, MBA
Los Angeles, California, United States
3K followers
500+ connections
Los Angeles, California, United States
3K followers
500+ connections
About
As a dynamic and growth-focused strategic marketing leader, I have extensive experience…
Services
Activity
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It was truly inspiring to kick off the European Academy of Dermatology and Venereology Congress in Amsterdam with our inflammation brand summit! It…
It was truly inspiring to kick off the European Academy of Dermatology and Venereology Congress in Amsterdam with our inflammation brand summit! It…
Liked by Shoshana T. Rosen, MBA
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Congrats to my AWS for Games partner, Heroic Labs for pulling off an impressive 2 million concurrent user scale test of their game backend solution…
Congrats to my AWS for Games partner, Heroic Labs for pulling off an impressive 2 million concurrent user scale test of their game backend solution…
Liked by Shoshana T. Rosen, MBA
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So thrilled to announce that Mavida Health is now in-network with Horizon BCBS of New Jersey! Another exciting step forward in offering accessible…
So thrilled to announce that Mavida Health is now in-network with Horizon BCBS of New Jersey! Another exciting step forward in offering accessible…
Liked by Shoshana T. Rosen, MBA
Experience
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Education
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University of Southern California - Marshall School of Business
Activities and Societies: Business of Entertainment Association: VP of Digital and Social Media, Graduate Marketing Association: Entertainment Marketing Career Lead, Teaching Assistant: Organizational Behavior
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Projects
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Case Study: Cause Marketing at KOR Water, Inc.
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Co-authored business school case study and teaching note on the effects of cause marketing on consumer behavior. Case included company and industry research, and analyzed how KOR's philanthropic efforts tie into its marketing strategy.
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Telecommunications New Market Entry (Dubai, UAE)
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Assessed strategic and financial opportunity of entering a new market in energy smart metering for a leading Middle Eastern telecommunications company. Developed best practice strategy for market entrance.
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International Digital Sales Model Development (Bangkok, Thailand)
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Worked with team to develop a digital sales strategy for Big-C Supermarkets, the leading hypermarket chain in Thailand.
Languages
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Spanish
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Recommendations received
23 people have recommended Shoshana T.
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I am pleased to announce that we have added a new member to the team - Ashley Ji! Ashley has joined us from USC. (Go Trojans!) She will work…
I am pleased to announce that we have added a new member to the team - Ashley Ji! Ashley has joined us from USC. (Go Trojans!) She will work…
Liked by Shoshana T. Rosen, MBA
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Loved returning to USC Marshall School of Business today to talk streaming as part of the “Foundations of Business Success” course. Thank you to…
Loved returning to USC Marshall School of Business today to talk streaming as part of the “Foundations of Business Success” course. Thank you to…
Liked by Shoshana T. Rosen, MBA
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Rishi J. Kadiwar
Influencer marketing isn’t just a trend; it’s a powerful tool in pharma. Here’s why it’s so impactful: For Patients: Influencers simplify complex medical info and provide emotional support. For Caregivers: They foster a sense of community and share important resources. For HCPs: Influencers offer insights that help improve patient-centered care. This strategy increases awareness, builds trust, and amplifies reach, helping more people get the support they need.
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Justin Freid
New insights from our patient/consumer research show that America is getting sicker, younger. This has a tremendous affect on our healthcare system and how pharma must adapt the way they communicate to patients. To get a copy, you can request it here: https://lnkd.in/euJPTY6z
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David Kohl
Laurel Rossi speaks the truth. I don't think anyone can argue the link between consumer attention and results. And as Laurel points out, when advertising engages consumers, brands benefit across the entire marketing funnel. When we launched TRUSTX eight years ago, we understood the power of attention and built 100% viewability into the core of our display advertising marketplace. Why? Because it's impossible for a person to pay attention to an ad they can't see. And from day one, our promise to advertisers has been that they'll get better results when they buy media across the premium publishers connected to TRUSTX. Let me reinforce Laurel's pitch with two TRUSTX client-provided performance metrics. >> 2.5x lower CPA: That's how much less an automotive brand spends with TRUSTX vs. other supply-paths to the same publishers to drive a request for a test drive. >> 25% better engagement rate: A global technology brand tells us that TRUSTX delivers the lowest cost per engaged visit and highest engagement rate across all their DCO exchanges. As a supply-side exchange, we can't directly measure full funnel results. But I can tell you that when you put together highly engaging premium content and 100% viewability, there can be no doubt in the results. Laurel is spot-on.
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Chad Schulte
Don't miss Brian Danzis, President of North America at Seedtag at the Cynopsis BIG TV Summit! Join us on Wednesday, September 18, as he dives into “The Promise of Contextual TV” alongside VAB’s President and CEO, Sean Cunningham. Together, they'll discuss the evolution of contextual targeting and how Seedtag is revolutionizing CTV with advanced targeting and measurement solutions. Get ready for an insightful session that will shape the future of TV advertising! #CynopsisBIGTVSummit #VAB #Seedtag #ContextualAdvertising
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Kou Chaichian
The gaming industry thrives on passionate communities. As Vice President of Brand Partnerships at Fixated, I'm constantly seeking innovative ways to connect brands with these dedicated audiences. Enter Instagram Broadcast Channels! This exciting new feature empowers creators to build a more intimate space for interaction with their most loyal followers. Here's how it can revolutionize your influencer marketing strategy: 🚀 Gather valuable audience insights. Leverage creator polls and Q&A sessions within broadcast channels to understand gamer preferences and tailor campaigns accordingly. 🚀 Fuel excitement with live event updates. Partner with creators to share exclusive behind-the-scenes content and generate buzz around brand activations or esports tournaments. 🚀 Boost brand visibility across platforms. Encourage creators to promote brand content and social media channels within their broadcast channels, driving targeted traffic. 🚀 Unlock exclusive content and offers. Explore Instagram Subscriptions, allowing creators to offer premium broadcast channels with early access announcements, discount codes, and product reveals. 🚀 Refine campaign strategies. Integrate broadcast channels into your influencer briefs, outlining expectations for content creation and brand messaging. Maybe it’s time to embrace Instagram Broadcast Channels and unlock a world of deeper connections, valuable insights, and more impactful brand experiences. #Gaming #InfluencerMarketing #Instagram #BroadcastChannels #BrandPartnerships
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