Sheila Buckley

Did you know that business outcomes are the most important KPI for buyers of video advertising? And here are a few more highlights from IAB's latest Digital Video Ad Spend & Strategy Report: ✅ Digital video, the fastest-growing media channel, is driving buyers to spend more across all content types ✅ Programmatic is now the go-to method for CTV, accounting for three-fourths of transactions ✅ Majority of ad buyers cite measurement issues, but they are most acute with small advertisers ✅ Alternative currencies are here to stay, 9 in 10 interact with it in some form, and nearly 30% transact against it Understanding the criteria that buyers look at is vital for success. Make time for this must-read report. #IAB #VideoAdvertising #DigitalAds

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I enjoyed writing this article for Convince & Convert: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times https://lnkd.in/eNuAayaj with Constant Contact & Ascend2 research.

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Placer and TapClicks collaboration advances the ability for marketers to gain deeper insights into consumer behavior and thereby more conclusively prove the effectiveness of marketing campaigns. https://hubs.la/Q02ChBWT0 Placer.ai , TapClicks , #foottraffic , #omnichannel , #marketingperformance , #consumerbehavior , Dan Hight , Brendan Jacobson

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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ADWEEK writes this morning on The Trade Desk’s new Sellers and Publishers report. The report looks at where advertising value is shifting on the internet. Today, consumers spend more of their time on the premium, open internet than they do within big tech walled gardens —a stark reversal from just a decade ago. This has been driven, in large part, by the doubling of consumer time spent with streaming TV and digital audio since the pandemic. Advertising dollars haven’t fully followed these consumer shifts. But that’s changing. Find out how by checking out the report here: https://lnkd.in/e3GFt-uc

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Portfolio Power Play: Elevating Equity Value with Fractional CMOs: https://lttr.ai/ARhHI #Fractionalcmo #Cmo #Marketingleadership #B2Btech #Growthstrategy

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The US federal government’s demand for AI tech includes $3.3 billion allocated in the 2025 federal IT budget, according to new analysis from the market research firm Canalys. Establishing channel partnerships can help businesses navigate this complex landscape, leveraging shared resources and expertise to win lucrative contracts. #FederalContracts #AIGrowth #ChannelPartnerships #Presspool Read more here 👉 https://lnkd.in/eCGiZXf9

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