Shauna Brook

Justin Keller is the founder of 2448 AGENCY he is a seasoned fashion industry executive. From New York now living in LA he went from running his own successful business then navigating lockdown challenges and starting a new business, Justin's journey has evolved into guiding innovators and creatives. In this podcast you will learn:  ➡️ Crafting Your Unique Identity: Delve into Justin's philosophy on building brands that authentically reflect the essence of the creative entrepreneur.  ➡️ Gain valuable tips for small brands entering the U.S. market and seeking to establish a foothold in specific stores.  ➡️ Embracing Entrepreneurial Authenticity: Learn how to embrace your true self and infuse authenticity into your brand, creating a powerful connection with your audience.  ➡️ Learn how to tap into your unique expressions, to foster creativity and set your brand apart.  ➡️Uncover the secrets to achieving balance as a business owner, including practical tips for avoiding burnout and fostering a healthier work-life equilibrium. Listen to the full episode here https://lnkd.in/gu8YkR2Y #branding #fashion #product #entrepreneurship #ecommerce #retail

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Glossier, Inc. searches continue to rise on Amazon...even though they do not actively sell there. Sometimes the best Amazon strategy is not being there...for as long as you don't have to be...and when you're ready you open up the flood gates. And just because your not selling there doesn't mean you have to completely ignore it. Rogue sellers...listings issues...competition. There's a bunch of reasons for brands to pay attention even if they are not selling. It worked well for Native and a bunch of others. My hats off to any brand who can do it with out Amazon initially or forever. And as an Amazon marketer, I salivate for any brand with pent up Amazon demand.

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🦍 Guerilla…errr Graffitti Marketing isn’t dead. Hailey Beiber’s beauty brand rhode skin is expected to hit $100 MILLION in revenue this year, 10xing since it’s launch just 2 years ago. Sooo... why was the brand spray painting their logo across NYC's Lower East Side? They know that to stand out... they need to connect consumers to the brand from online to in real life. I get ads from beauty brands all the time. Influencer reviews on TikTok. Paid ads on Instagram. Pretty Posters across storefronts. But @rhode's graffiti stopped me in my tracks. It was memorable. It stood out, and it felt relevant for a young, artsy, Gen-Z audience that lives in the neighborhood. At ciaooo! Media , we are always thinking about unique strategies for our brands to stand out in real life. So let's talk...what do you think? Good or bad campaign? #communitymarketing #grassrootsmarketing #haileybieber #rhode #LES #authenticmarketing

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I'm a sucker for brand metrics so when The Business of Fashion drops an AI powered brand study I'm all ears. I like the general methodology and it's intriguing to have an AI analyze brand alignment. I get why brand/audience alignment is a measure of brand strength but that little annoying contrarian in me says that the opposite could also be true. My sentiment has always been that a truly strong brand that stands the test of time is one which lets the audience interpret and make it their own (like a blank canvas). If that's the case, misalignment (in combination with high engagement and intent) may actually be an equally telling indicator of strong brand equity. Ok, that just did my head in. What do you think? #brand #ai #idontknow https://lnkd.in/gBrQSY2m

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“There’s no writer’s block. There’s lazy. There’s scared. But there’s no writer’s block. Just sit down and realize: you’re mediocre and you’re gonna have to put a lot of effort into this to make it good. That’s what writing is.” I resonated with this! The best writers are meticulous problem solvers. They understand The Grind. Figuring out (a) what it is and (b) how it all fits together *is* the job.

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I imagine there will be more impressions on this kind of retail display, beautiful color coordination to capture the audiences attention which can lead to more conversions that will ultimately become fulfilled sales. However, I feel I've got to mention that there's a certain significantly recognizable percentage of people like myself that are photosensitive, lighting such as xenon ,LED's ,tungsten etc can have some visually impairing effects even when observed with prescribed glasses. This is an absolutely awesome concept/operational strategy for most brands and I love it, I just hope the lighting is not to intense and straining on the eye. Ultimately, seeing is believing right? and this I'd love to see being implemented globally 😎 #ShareAthought #Brands #Lighting #LoveThis #projectionmapping #retail

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Insights from Placer.ai shed light on how household income migration trends are impacting major players like Target, Dollar Tree, and Darden. Target's strategic moves, such as opening new stores and investing in technology and supply chain, seem to align well with the changing economic dynamics in emerging markets. On the other hand, Dollar Tree's review of its store portfolio reflects a wise response to demographic shifts driven by migration, especially in regions seeing a rise in affluent households. In the dining scene, there's a common thread: a push for expansion. I am intrigued by regions like Las Vegas and Idaho. While we're thrilled about our client projects there, we're keeping the details under wraps for now but this is exciting and good information to note. #HouseholdIncome #RetailTrends #MarketInsights #BabyBirdCommunications

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