Scott Pierce

Learn about Google’s latest innovation, #SearchGenerativeExperience (SGE), as it takes the digital realm by storm. In its beta phase, this advanced technology has the potential to revolutionize search engines and impact your business’s ranking. Dive deep into its insights, benefits, and potential pitfalls with Intero Digital: Intero Digital

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AI leaders have a crucial chance to address risks now and strengthen governance practices before playing catch-up to regulations, notes Kjell Carlsson, Ph.D. of Domino Data Lab. In a recent VentureBeat article, he shares his perspective on California's AI bill veto and why proactive governance is key to the future of AI innovation. Learn more about this addressing this opportunity: https://gag.gl/4WCTkP #AI #AIGovernance #AIInnovation #DataScience

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If you're connected with me, you know I scream about how necessary integrations are. Check out this piece where I explain more for insideBIGDATA!

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Incorporating first-party data capabilities requires assets and teams with direct knowledge and capabilities so companies involved in the advertising ecosystem can activate, enrich and measure first-party data

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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AdExchanger: Why is everyone so obsessed with sell-side curation all of a sudden? "John Gentry: One big reason is because of how addressability and identity are changing. The closer you are to the publisher, the easier it is to match your data, because there are fewer hops. You don’t need to go from the publisher to the SSP to the DSP to the DMP to try and resolve who a user might be. In short, there’s better fidelity. The other thing we hear from buyers is the fact that curation can be DSP-agnostic. Buyers can take the same deal ID they use across our supply and use it with multiple different DSPs. A lot of buyers work with more than one DSP, so they like the ability to transport that deal ID across the landscape." This. Right. Here.

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Excited for this webinar, where our experts will dig into how insurers can leverage AI to deliver meaningful business outcomes (not just flashy interfaces!).

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🎙 🎧 All things #productleadership & #executiverecruiting with Chris Johnson, Founder & Managing Partner of Artisanal Talent! That's the next episode of Product Leader's Journey which drops this coming week. In this short, Chris talks about the relevance of domain experience in hiring. We cover many important topics in the full episode about how to craft a well structured narrative about your experience, addressing weak spots on the resume, and more! Watch this space!

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What is RAG? Do we need it? What about Vector Search? Read the latest article from Eric Barroca to learn more.

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💡 At this year's World Out-Of-Home Annual Congress, the spotlight was on the incredible growth in #OOH and #RetailMedia. As the only advertising format that can engage all five senses— 🧠 visual, audio, smell, taste, and touch—OOH is redefining customer interaction and delivering unmatched sensory experiences. 📱 With the deprecation of cookies, retail media is stepping up, offering brands unprecedented access to customer data. This evolution not only enhances customer engagement but also transforms traditionally low-margin retail operations into profit centres, capturing up to 80% margins from retail advertising offerings. ⚡ The key takeaway? OOH and retail media are about smart management of space, audience, and time, all powered by data. For brands and marketers, the future of advertising is sensory and data-centric, and the opportunities are boundless. #OOH #RetailMedia #WOOHK2024 #AdvertisingTrends #CustomerEngagement #DataDrivenMarketing

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