Sam Hasler

This is why consistency matters. If your teams are making their own off-brand decisions in the name of “creativity,” 9.9/10 times they need more consistency and stronger guidelines inside which to create. It feels counterintuitive, but we see it time and time again. Establish a strategy that’s different from the other guys, matters to your target (not everyone, just the right ones) and true to your business strengths. Then stick with it. Getting tired of it? Stick with it. That’s when it’s starting to work.

29

8 Comments

Is Losing Your Job the Secret to a Thriving SEO Career? Pack your bags and join us as we head to Minnesota to speak with Nick LeRoy, freelance SEO consultant and owner of SEOjobs.com on The Digital Marketing Mentor Podcast. I was introduced to Nick by Eli Schwartz (Thank You!) at brightonSEO, and he has been a great help in offering job opportunities to my students at ODEO Academy. Nick’s unique perspective and passion for helping others make this episode a must-listen! In this episode, you'll... • Hear about his journey from a Business Computer Information Systems degree to learning SEO from books at Barnes and Noble. • Learn how indirect mentors like Rand Fishkin and Wil Reynolds have influenced his career through their shared knowledge. • Discover why Nick believes the SEO industry is unique in its culture of sharing and learning. • Find out how he mentors others by challenging their thinking and asking the critical question, ‘Why?’ • Explore how losing his job during COVID-19 pushed him to create a lifestyle business focused on family and work-life balance. • Get the inside scoop on Nick’s passion project to connect SEO professionals with job opportunities and how it fills a crucial gap in the industry. Nick’s journey is a testament to resilience, continuous learning, and the power of community in the SEO world. You can check out the Full Episode wherever you get your podcasts. Link Below👇 #SEO #DigitalMarketing #Mentorship #SEOJobs #FreelanceLife #CareerGrowth #SEOCommunity

29

5 Comments

If you want to learn more about UX, check out our latest Around the Campfire vodcast episode, featuring my colleague and UX expert Katelyn Goerke!

5

Fellow Chiefs in marketing & advertising - it's happening tomorrow! Just in time for you to crush your Q3 & Q4 goals, I'm presenting on how to use branded merchandise more strategically to see a bigger impact with your promotions. Hope to see you there! #chief #marketing #advertising #brandedmerchandise

9

I’ve always taken pride in doing things myself. Maybe it’s a post divorce symptom. Maybe it’s that Midwest work ethic. Or maybe……it’s self sabotage. As you know, the last 9 months I left my corporate marketing career to pursue a life of a solopreneur. In 9 months: ➡️ Launched this newsletter to 30k subscribers ➡️ Built a community of 112 solopreneurs and consultants ➡️ The Life’s a Game Masterclass to share my productivity skills and frameworks ➡️ Took on a Fractional CMO client ➡️Wrote the first draft of my book And the truth is……I’m feeling scattered. With more income streams and products comes: ➡️ More emails ➡️ More DMs ➡️ More customer service ➡️ More organization ➡️ More manual updates When administrative work > deep work...... this is the signal for me to do a time audit. Here's the thing: I’ve never had a full time assistant. I’ve always viewed it as something reserved for rich white dudes (likely due to my binging of Mad Men during COVID). So I’ve spent the last week questioning why I was struggling to add this to my business and here’s the truth: ➡️ I don't feel like I'm "successful enough" to have one ➡️ I’m a perfectionist. ➡️ My audience means a lot to me and I’m scared to delegate communication with them. ➡️ There is something that doesn’t sit well with me as a woman, delegating to another woman and adding to her plate. ➡️ The amount of time to onboard them feels overwhelming. ➡️ I’m not sure I would have enough for them to do. But then it hit me…. These are limiting beliefs. The most successful people I know are freeing themselves up to do the most important work. - They are turning 24 hours into 48. - They are creating time. And then I asked the most powerful question you can ask yourself: Why not me? So I'm taking you all on this journey with me. I'm hosting a FREE webinar on May 21st to share all I've learned in the first month of having a VA. - The common fallacies of delegation - What I learned from working with a delegation coach - The 10 things I offloaded to make an additional $5k a month Sign up here for the Webinar (to get the replay). https://lnkd.in/exWiigax

68

32 Comments

Hot take: Chick-fil-A didn't mess up. Hot take # 2: social media pundits are missing the larger opportunity here (to lift the discussion out of the quagmire of "is social media valuable to a brand?" and tie it back to corporate issues that do matter to the c-suite). Presumably, the Chick-fil-A employee handbook addresses employee conduct at work, including creating content. "Change the employee handbook" is not the magic wand it sounds like. Can you imagine what a huge undertaking that would be? The hundreds of hours and legal reviews and approvals and expense it would entail? Easier to just shut down a rogue employee. But I digress... The franchise has tens of thousands of employees. What if even half of them decided to test a new policy that allows them to create content while clocked in? Think of the disruption to service. The distraction to their fellow employees. The safety hazards. Carve out an exclusion for this one employee, you say? Nope. I'm no lawyer, but there's liability for the corporation lurking somewhere in that option. Instead, Chick-fil-A should have done what Shake Shack did. Corporate should have hired her on the spot, away from her in-store position. Nurtured her creativity and innovation, sent her on a national tour of Chick-fil-A establishments. The larger point: view this through the lens of (employee) talent management within any organization. Employees are always being evaluated for their suitability for other, more demanding roles with increasing responsibility and increasing value to the organization. This is no different. Let the food service teams do what the food service teams do best. And when a talented member of that team shows aptitude for something outside of food service, nurture it, feed it, and see how you can support that employee's career development. As social media experts, we need to do a better job of lobbying for our discipline through the eyes of the executives and c-suite. Let's talk about this scenario like the executives we hope to be one day (not just petulantly stomp our feet and demand that decision makers at Fortune 500 brands acknowledge how important pithy memes and viral videos are to today's culture). I'm with you, I promise, but we've got to start speaking in a language that the c-suite can't ignore. #socialmedia #brandmarketing #influencermarketing

69

28 Comments