Ron Robinson

As the founder of PUFFCUFF, I’ve experienced firsthand the hurdles Black beauty brands face—funding, market access, and visibility challenges that go beyond product quality or passion. This article from Beauty Independent by Taylor Bryant brings additional awareness to the fact that this is #real. Black-owned beauty brands are shouldering unique financial and operational burdens, and without support, the impact of losing these companies will ripple across our economy. LINK TO ARTICLE: https://lnkd.in/epFtgt5j Our products don’t just fulfill a need; they celebrate our identity and redefine beauty standards that haven’t always represented us. But without the resources and acknowledgment we deserve, our journey is made more challenging. Let’s work together to change that—through sustained support, investment, and collaboration. When we uplift Black-owned brands, we uplift innovation and inclusivity, fueling economic growth and resilience in the beauty industry and beyond. Thank you, Beauty Independent, and Taylor Bryant, for shedding light on this vital topic. Stefan L. Miller, MBA Cora Miller Keaira LaShae Karen Young #SupportBlackBeauty #InclusiveBeauty #BeautyIndustry #BlackOwned

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Mark Your Calendar: Tuesday, July 23rd at 2pm EST E-Commerce has become one of the most important growth drivers for the beauty industry and investors have taken notice, spawning a new ecosystem of capital sources and acquisition platforms focused on digital selling that supplements more traditional venture capital and private equity sources. This renewed investor interest comes at a perfect time, since a robust omnichannel strategy that includes digital channels like DTC, Amazon, social selling, and retailer marketplaces is no longer an option - it’s a requirement - but with that comes increasing complexity, cost, and a need for specialized knowledge to thrive in a crowded space. We'll discuss what it take to thrive in the digital space and strategies for using digital success to attract thriving exits. Our Panel: - Amber Weinfurtner, SVP Global Sales, LAWLESS Beauty - Michal Baumwald Oron, CEO and Co-Founder of Fortunet - E-Commerce Investment Banking - Chad Annis, Founder Market Defense - John Cafarelli, President and Co-Founder BeautyMatter Register: https://lnkd.in/eyyHv-vf #ecommerce #investmentbank #mergersacquisitions #investment #dealflow #beautyindustry #beautytrends #omnichannel

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When the going flounders, it's back to the founders! 1. Gregg Renfrew buys back Beautycounter saving it from foreclosure 2. Alyson Hogg, founder of Vita Liberata, purchased the self-tanning brand back from Crown Laboratories to prevent bankruptcy 3. Naomi Watts, founder of menopause based products- Stripes, has bought back the brand 4. Zoë Foster Blake has regained control of Go-To Skin 5. Francesco Clark had bought back Clark's Botanicals 6. Katherine “Annie” Finch, founder of Katherine Girl, took back the reins in 2021 Thanks for the share Rachel Brown of Beauty Independent JUMP to CONCLUSION -Acquirers focus on scale, creating a funnel to JUMP revenue & profit and follow a finite timeline to achieve the same, and if they aren't able to do so, they are likely to give up. -Step-change in funnel profitability is driven by brand & the core promise, beyond incremental FUNNEL improvements -Brand promise is driven by purpose, core reason for being So, to turnaround a brand, back to the founder makes perfect sense and the founder also knows that "money is in the buy" Founder's passion to work on the core promise, making a difference, understanding the pulse & problem of the consumer helps with reigniting the brand. 5 tips for founders trying to revive their brands after taking back the reins -Plug the leaks -Go and find the core issue/issues that caused decline -Frame issues into one "CORE CHALLENGE" -Design a core promise-& a strategy to deliver core promise- to overcome the core challenge and apply fresh to all the consumer touch points -Deliver Fast forwards, better than quick wins, to keep everyone motivated and validate the turaround strategy .................................................................... Jump Accelerator: Reimagine Growth: Profit Goal, Cash Fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a "fit, fundamental & fully executable" solution using first principles W/O breaking the bank on ads, influencers, reckless distribution Together, let’s create “A Woman’s World.” ..................................................................... 👆 FREE ONLINE COURSE via the website link above! 🌅 Follow me for counter-intuitive, growth insights & female founder stories #founders #venturecapital #mergersandacquisition #beauty #startups

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"With beauty trends coming and going so quickly, it’s imperative not to get wrapped up in an impossible pursuit of worthiness." Friendly reminder that you're uniquely perfect just the way you're built! Anything more is just extra. A good rule of thumb with these beauty "trends" is that if they're based around something people can't control, then they're not worth obsessing over. You can’t chase down every trend. I like to review them and pick the ones that are easy to execute on or try. Ask yourself if these trends feel right for you, the brand or client and leave the rest. #BeautyTrends #SelfImage #Worthiness

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Avoid the 7 Flaws in your beauty referral program: 1. The Usual Standard: Found On One DTC Page -Go beyond $10 off for the referrer & the referred, have it across your DTC site. 2. One Referral Per Referrer -Ask for multiple referrals/referrer to up your acquisition of new consumers 3. Transactional program -Offer compelling functional & emotional reasons to motivate the referrer 4. Lack of Salience, Measurement & Improvement -Experiment & measure to find out the best-performing messages, offers, and reasons-iterate & improve the effectiveness 5. Limited to One Touch Point -Apply across all touch points from product packaging, shipping boxes, social, customer service, etc. 6. Difficult to Refer -Identify different groups of people they can refer and make it one click 7. Same as Affiliate Program -Don't confuse the affiliate program with your referral program Read the full article below. ……….. Jump Accelerator: Reimagine growth roadmap to your end game-Profit goal, Cash fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a “fit & fully executable solution using first principles” Let’s together create “A Woman’s World.” ……….. #rewarss #digitalmarketing #founders #cleanbeauty #marketing #beautybusiness #socialmedia

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Newness launch Day at Credo Beauty 🚀 Our new Better Roots Growth Support Shampoo, Conditioner and industry-first Growth Support Styling Foam went live today at Credo. We couldn't ask for better launch partners for these products and thank you to our spectacular merchant Gabriella Ramirez and all of our other amazing friends and partners at Credo. These 3 new products bring our Better Roots range to 6 incredible breakthrough products, making Better Roots one of the most comprehensive product ranges for Scalp Care and Hair Growth Support in all of haircare and in the opinion of many, by far the most innovative. I will go as far as to say that we are helping to pioneer an entirely new category, as we prefer to describe Better Rooots as Products for Hair Longevity - at the core hair longevity is what Better Roots is really all about for us - helping people to enjoy beautiful, healthy hair throughout their entire lifetime and experience all of the joy and life enhancing benefits of having beautiful, healthy hair gives us. It's not enough to offer solutions for hair loss, we want to help prevent it in the first place - or at the very least, greatly reduce it. And this applies to graying as well. Across the 6 Better Roots products we are incorporating more than 20 of the most advanced clinically proven actives for the scalp, hair follicles and the strands they create and support. This 360 degree approach to problem solving formulation from every angle makes these products a true n of 1. Each Better Rooots formula is developed in-house and every raw material is sourced directly by us giving us true 100% visibility and control over our supply chain. In terms of Clean Beauty + Science, Better Roots is the gold standard. Nothing is left out or left to chance. From the level of naturality through end of life biodegradability, and an unrivaled level of ingredient safety across every measure. Lastly but perhaps most importantly, Better Roots incorporates the most cutting edge, clinically supported, science backed active ingredients plus a sensorial experience to match, with divine textures and 100% natural light yet gorgeous scents that elevate these products to a new dimension of product experience, efficacy and connection. If you've read this far, you must be curious to try them by now. And of course, you should. ;) Very special thanks to our amazing technology partners, without whom we could not create this incredible collection. You all truly bring the magic. Mibelle Group Evonik Actera Provital Lucas Meyer Cosmetics - by Clariant Ashland Sino Lion USA SOZIO Inolex Dow P2 Science, Inc. Colonial Chemical, Inc. Givaudan Eden Botanicals BIOLANDES Innovacos Corp. Chemyunion evident ingredients GmbH

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