Robin Dich

"Streaming and FAST on vacation not TV" Once again, we feel the power of FAST. For the first time ever, Tubi, a free ad-supported streaming TV service, has surpassed 2% share in Nielsen's gauge of daily SmartTV viewing hours, the same level as Disney+ and beating out the likes of Max and Peacock. (Tubi also has a lot of K content.) Thanks to FAST and YouTube, the total time spent streaming on Smart TVs has also surpassed 40.3%. That's 4 out of every 10 hours spent streaming. That's in the US, but South Korea is showing signs of change. https://lnkd.in/dNTeveWJ

13

"Netflix's era of growth is upon us" "10-year original library strategy leaves competitors in the dust" Netflix has announced its Q2 earnings, and with over 8 million new subscribers, it looks like it's unstoppable. With Paramount Global's sale, Warner's layoffs, and Disney's content cuts, the news from its competitors is rather depressing. Netflix's strength is clearly in its content. The recently announced Emmy nominations show Netflix in 107 categories, close to the all-time high of 120. Korean content, including "Queen of Tears," also helped drive new subscriber acquisition. In the Asia-Pacific region, Netflix gained over 2.8 million unique subscribers. The power of Netflix has now translated into absolute power to set the price of the "streaming economy." This streamer is on the march to conquer smart TVs. https://lnkd.in/gYDeQk78

6

"The New York Times and Netflix Win" If Netflix dominated the streaming service market, the New York Times (NYT) dominated the news subscription market. The New York Times has successfully transitioned to a subscription platform rather than a subscription. In Q1 2024 alone, they gained 200,000 digital subscribers, many of whom are readers of not just the New York Times, but all of their various subscription products, including newspapers, cooking, gaming, sports, and more. The NYT's per capita revenue is close to $10. That's less than the $17.30 average per capita revenue for subscribers in North America, Netflix's most valuable customers, but more than the $7.3 in Asia. Content and information subscriptions are different, but the strategy is the same: center on strong originals (drama, NYT News) and expand revenue into other subscriptions and advertising. Will there be a runner-up to the NYT and Netflix? Just yesterday, Disney and Warner Bros. Discovery formed a bundle to take on Netflix. https://lnkd.in/gXqZYt3h

8

STREAMING BUNDLES: Is the cable box making a comeback!? Subscriber churn remains an issue for SVOD services – 42% of US streaming subscribers report that they “'regularly subscribe, cancel and resubscribe,” according to Ampere’s Media Consumer survey covering 1Q24. But bundling streaming services can have a significant impact on mitigating the issue. Ampere cites Disney subscribers as an example: Consumers who had previously churned and then returned to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+ alone, based on 1Q23 sign-ups. Ampere also found that US resubscribers skew younger (aged 18-44), are more likely to be in family households, and are typically avid media consumers. And with that wide media diet, the cohort is 40% more likely than average to exhibit signs of subscription fatigue and 21% more likely to desire unified access to content across different services. Which makes bundles, Ampere concludes, a key strategy in subscriber retention. The cable box is making a comeback! This time, it's on your mobile device$!

3

2 Comments