Robert Nelms, MBA

According to Mike Treff of Code and Theory, animated logos and interactive elements on websites can effectively communicate brand stories and deepen consumer relationships. Brands that leverage motion to make their digital assets more memorable and compelling, thereby increasing user interaction and product visibility. The strategic use of motion in digital branding not only enhances user experience but also sets a precedent for how brands can creatively engage consumers in an increasingly competitive digital landscape. #BrandStrategy

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Just Released: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations Learn how retailers are enhancing in-store experiences and bridging physical and digital shopping. https://lnkd.in/g3XPGyui 🛒 Brands find in-store digital media valuable for high consideration and purchase intent, with formats like endcap screens proving effective. 🚧 Key challenges include cost efficiency, data privacy, and internal collaboration among marketing, merchandising, and IT teams. 📏 Success is measured through customer impressions, sales data integration, and feedback, with control groups and test stores used for performance analysis. 🔮 Advancements will focus on AI-driven localized content, augmented reality, enhanced mobile experiences, and sustainability, aiming for a seamless omnichannel experience. Plus insights from leading experts: Camila Contreras, Head of Data Monetization & Business Insights, Sodimac Colombia Media Evan Hovorka, VP Product Innovation, Albertsons Media Collective Felipe Barbé, Head of Product and Development, Cencosud Media Media Jamie Reed, Head of Retail Media at Instacart Michael Wessel Esq., Director, In-Store Media at Kroger 84.51˚ Precision Marketing Parbinder Dhariwal, VP, GM, CVS Media Exchange (CMX) This was such an awesome experience and fun collaboration with Path to Purchase Institute’s Jessie Bove Dowd and Cyndi Loza.

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Embracing these opportunities will build customer loyalty and elevate your business.

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"Commercial Surveillance Ecosystem" is the terminology used by FTC in its September, 2024 report on Social Media and Video Streaming Services. It provides a very comprehensive study and remediation steps on what enterprises can and must do to respect privacy while offering personalization. Major challenges faced today are around purpose, privacy, retention, and sharing of personal and behavioral data. It also addresses essential protection for children and teen users. The report also offers some of the basics on how complex targeted advertising works when people move between various services from disparate providers across multiple devices. #Privacy #Personalization #Advertisement #commerce #COPPA

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Research and data from across the industry tells us that consumers prefer independent shops or service chains over franchise dealerships for vehicle service and maintenance - and I know dealers are feeling it. Take a listen to my interview with Brian Pasch where we discuss the importance of targeting the right audience in both sales and service marketing campaigns. 🚙🔧 And be sure to secure your seat at the 2024 Modern Retailing Conference! I look forward to seeing you there! #automotive #automotivedata #automotiveindustry

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𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬 & 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝟑 GTM leaders and practitioners must analyze large amounts of market, product, and customer data for informed decision-making. They also need to communicate these decisions to key stakeholders and inspire action. While AI can help digest and structure this information, a human in the loop is still necessary for decision-making and effective communication with stakeholders. This is where synthesis and the rule of 3 come into play. 𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐈 𝐭𝐚𝐤𝐞? 💡 𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬: Set aside a regular time slot at the end of every day to process all the information from meetings, reports, emails, customer discussions, etc. Look for key themes in the data and all the notes. Align them with your and your company's core priorities and decide which ones to filter out. Then, distill it down to the core concepts. (Pro tip: Keep an rolling doc on these themes, and use it as a source for performance reviews or planning later!) 3️⃣ 𝐑𝐮𝐥𝐞 𝐨𝐟 𝟑: As one of the fundamental rules of great presenters, the rule of three encourages communicators to present their messages and takeaways in groups of three. Why three? This number is large enough to encapsulate multiple concepts, yet small enough for the audience to remember. If you are new to this, practice this rule in everyday communication with your spouse, family, and friends when summarizing a story or describing a vacation. Sometimes my family teases me when I add a filler third point just to reach three 🙂 Don't force it, not everything needs to be in 3's.

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