About
Dr. Robert Pearl is a healthcare leader, educator, author, columnist and podcaster…
Articles by Robert
Contributions
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What are the benefits and challenges of having a shared vision and mission in healthcare?
I agree. I would add that while a shared vision and common purpose allow everyone in an organization to drive toward a common goal, authenticity and honesty must be foundational. All too often, leaders write what they want people to believe. They plaster their vision and values on every wall in the building and on page one of every new-employee handbook. But when a vision and mission conflict with people's reality, that conflict erodes motivation and commitment.
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How do you plan your social media calendar for your podcast?
There are many reasons to launch a podcast and many reasons to promote it on social media. Regardless, a good communications goal is to be relevant. Relevance, by any measure, is that overlapping space between what matters to you (the podcaster) and what matters your audience (listeners). Therefore, if your goal is to gain more downloads, be sure to give listeners a clear and compelling reason to follow your show. Do that by sharing content that makes people smarter, makes them laugh or makes them share your information with others. If your goal is to build a community, ask for input and respond, quickly. While it's important to know why you're launching a podcast, don't forget to ask yourself: Why should my audience care? That's relevance.
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