“Rand is a top-rate communications and marketing manager. She and I collaborated on a complex global pilot project to reduce plastic waste. This program required culture change across three very different cultures (EU, China, US). Rand's experience in communications and effecting change helped us create marketing materials and campaigns that drove employee engagement from 23% to 91% within a year. Our materials were deployed at all three of our pilot sites and our animated videos were a huge hit with our employee base. All of this success required hours of planning, writing, editing, and re-writing. Rand was instrumental in navigating the creative process and her customer insights ensured we had the right approach to maximize engagement. Rand was also incredibly helpful at selecting and managing communications consultants. Her background in consulting widened my understanding of how we could develop creative content and leverage expertise, like audio and video animation. I am incredibly honored to have worked alongside Rand, and know she will add value to any organization.”
About
I am the founder of bRand Communications, a female-owned consultancy specializing in…
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This! I’ve done it all. And will continue to do it all if it gives me joy.
This! I’ve done it all. And will continue to do it all if it gives me joy.
Shared by Rand Carpenter
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Alex Dudley awesome post and very true. Being a "yes" person isn't in the job description for strategic communications.
Alex Dudley awesome post and very true. Being a "yes" person isn't in the job description for strategic communications.
Liked by Rand Carpenter
Experience
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Education
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Activities and Societies: Zeta Tau Alpha sorority
Bachelor of Arts in Communications
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Volunteer Experience
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Board Member of Make a Wish Tennessee
Chattanooga, Tennessee
- 2 years 3 months
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Member
Chattanooga Women's Leadership Network
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1 person has recommended Rand
Join now to viewMore activity by Rand
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I'm proud of the team for turning insights into action and delivering what we believe to be THE best-tasting lemonade in just nine months. Through an…
I'm proud of the team for turning insights into action and delivering what we believe to be THE best-tasting lemonade in just nine months. Through an…
Liked by Rand Carpenter
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Last month my husband Jesse Itzler won an auction and was given the opportunity to throw out the first pitch at an Atlanta Braves game this season…
Last month my husband Jesse Itzler won an auction and was given the opportunity to throw out the first pitch at an Atlanta Braves game this season…
Liked by Rand Carpenter
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Brooke Badger McAlinden, M.S.
"It's PR not ER" - I received this advice 14 years ago and it's perhaps the best career advice I have ever received (ironically it did not come from my father who is an ER surgeon - he does give great advice though). As comms and brand leaders, the job can be filled with intense deadlines, a lot of pressure to "get it right," and managing crises (real or hypothetical) on a daily basis. Through it all, having this perspective has helped me enjoy the challenges and learning to manage the curveballs rather than panic. Deep breaths. Take a second. Move ahead. Have fun! What's the best advice you've ever received?
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James Koppenal
In today's fast-paced corporate environment, employees are inundated with an avalanche of messages daily. For corporate communicators, personalization is no longer just a nice-to-have—it's imperative. Personalizing internal communications ensures your messages cut through the noise, resonate with the individual, and provide value. From addressing employees by name to tailoring content to their specific roles and interests, personalization captures attention and fosters a culture of engagement and trust. Let's make every communication count! #InternalCommunications #EmployeeEngagement #Personalization Photo by Georgia de Lotz on Unsplash
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Tara McDonagh
From internal agency structures in corporate settings to the agency mindset and agency hires … In this episode of the Communications Business Advisor podcast we’re addressing “The agency impact in corporate communications.” Just one more episode in season one. Listen in on your favorite podcast player, then tell me which episode resonated most, or which one helped you learn something new. Oh, and I’m sourcing topics for season two now. Got something to share? Send a DM. #communications #corporatecommunications #publicrelations #internalcommunications
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Tara McDonagh
How many times do Communications pros have to be asked to communicate about something when no business decision has been made before we’re seen as business advisors? “We need to say something about X ... " But those same leaders haven't made a business decision in connection to “X.” They don’t know what to say, because they haven’t decided what to do. They just know that the heat is on and they need to say SOMETHING. So we advise on it ... provide a business suggestion looking at it from our best view, encourage the conversations that need to happen, facilitate, show the decision tree at times. Decisions are made. Then we can communicate. - Social Justice Issues - Layoffs - Leadership Changes - Product problems - Operations decisions You name it. Communications professionals (the good ones) are business advisors first, product-producers second. Do you have a story of a time you redirected the “we have to communicate train” to business-decision-making? #communications #corporateCommunications #InternalCommunications #publicRelations
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Philip Tate, APR, Fellow PRSA
Worth reading from TimelyCare VP Katie Neal: 13 Leadership Lessons for PR Pros (Taylor’s Version). Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in life, work and relationships. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it?
1 Comment -
Matthew Panichas
Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d
2 Comments -
Len Costa
A new survey from PR measurement platform Memo is a feel-good story for chief communications officers and their teams, but there is a catch. The survey highlights a 34% increase in communications teams reporting directly to the CEO versus last year and a 26% decrease in comms reporting to marketing. In today’s complex, politicized, multi-stakeholder world, getting communications pitch perfect is mission critical for every organization. That’s more likely to happen when comms teams have the CEO’s ear. BUT: The more separation there is between comms and marketing functions, the greater the risk of strategic dissonance between earned and paid media. Blending them creates powerful synergy. Here are 8 ways to do it, starting today: 1. Align your messaging across earned and paid channels for cohesive brand storytelling. 2. Amplify earned media coverage using paid to reach audiences who don’t consume through traditional channels. 3. Boost press coverage with paid media to enhance credibility and trust. 4. Extend the lifespan of strategically relevant earned media using engaging paid formats that keep the story alive. 5. Ensure a well-rounded narrative by promoting owned content that fills gaps in your brand story not sufficiently covered by the media. 6. Redirect key earned media storylines to specific audience segments (e.g., investors, future talent) by leveraging niche paid targeting. 7. Transform earned media outcomes into compelling multimedia formats — animations, videos, or carousels — to enhance your storytelling. 8. Report results holistically by showing exec teams how earned and paid media can work together to create greater impact. A well-rounded, cohesive media strategy is essential for breaking through the clutter. Separate reporting lines and bifurcated budgets shouldn't stand in the way. ♻️ Repost if you find this helpful or add to my list of tips. How do you integrate earned and paid media? #CommsStrategy #EarnedMedia #PaidMedia
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