Preethy Vaidyanathan

Separating content and display resolution is a given, but really the focus for broadcasters is on improving quality through frame rate, dynamic range and color gamut improvements as that matters more than the use of 4K.

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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Super interesting study in Forbes on the accelerating shift amongst American audiences from cable/satellite to #streaming on #SmartTVs. With a sample size of 23MM TVs that opted in to the study, I think the findings are a clear indicator of how A Parent Media Co. Inc. (APMC) and Laminar Global are optimally positioned to lead the change in #Media 1. 58% of smart TVs were used exclusively for streaming, a record high. 2. 38% of viewers used both streaming and traditional TV, down from 46% in Q1 2022. 3. Only 5% watched solely traditional TV (cable, satellite, or over-the-air). 4. The average number of apps accessed per smart TV has doubled from 2.6 in Q1 2021 to 5.5 in Q4 2023. 5. The ad volume for Connected TV (CTV) is projected to reach $29.3 billion in 2024, a 16.7% increase year-over-year. CTV is expected to surpass $40 billion by 2027. 6. The streaming audience is younger compared to traditional TV viewers. For instance, the median age for streaming "Thursday Night Football" was 48.5, versus 55 on broadcast/cable. 7. Cord-cutting is accelerating, with over 5 million net pay-TV subscribers dropping their subscriptions in 2023, up from 4.6 million in 2022. https://lnkd.in/ezHnet6x

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I have room for one more partner at Goldenhour Executive Forum -- an invite-only gathering of the 50 leading CMOs in technology -- happening on September 19 in SF. The program was well-loved last year (earning a respectable NPS 63), and although it was our first year, the curriculum is a format that Kaley Klemp and I have been developing for a decade now. Here are 3 reasons why you should consider doing it: 1) Your team will build relational equity with an influential audience. The format for GEF is inspired by YPO and intentionally designed to curate meaningful relationships for attendees. Your brand representative will be at the table, building trust and connection with the leading marketing executives within our industry. 2) We'll save you three seats to invite your own prospects / customers. Given the intimate nature of the discussion (and our focus on quality conversations), we intentionally keep program attendance capped at an invite-only list of 50. We'll save your brand three seats so you can provide rich value to high profile prospects or customers. 3) It's happening during Dreamforce. If you haven't already planned your presence at Dreamforce, this is an incredible opportunity to partner on an activation at a tier-1 venue in San Francisco with little operational overhead. Details in the image. Send me a DM if you're interested. Note we are down to our last partnership slot -- would be happy to get on a call next week to answer any questions. PS. If you're a CMO and want to request an invite, let me know :)

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The art of storytelling is about to enter a whole new era with AI as a co-creator. Lionsgate and Runway’s collaboration is reshaping the future of filmmaking, where directors can visualize complex scenes in real-time and fine-tune their creative visions faster than ever before. 🎥 At RediMinds, we’re embracing this revolution, helping bridge the gap between human creativity and cutting-edge AI tools. The future of film, art, and storytelling is being written today. Are you ready to be part of it?

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