Paul Hirsch

Sometimes, my job is designing a logo, and sometimes, my job is designing a space. We've created some fun brand experience installations for our partners that I'm really proud of (and have pushed me outside of my comfort zone). Read more about our approach to crafting identity-driven spaces in my latest blog. #BrandScape #DigitalRelativity

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Oh, brilliant advertising, how I miss you so. Part MCCLXXXVIII I can't be the only one who would love to see ABSOLUT revisit/revive this world-famous campaign. The inaugural ad, ABSOLUT RETURN. #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising

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Are you a manager or leading a team? My good buddy Scott Albrecht was on The Friday Habit this week sharing his knowledge on the hierarchy of team needs. You should check out his book on Amazon and give this episode a listen wherever you get your podcast! https://lnkd.in/gTgCT7NF #podcast #leadership #contentmarketing

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"Chaos asks questions of you order never will" The wonderful Colleen DeCourcy retells her experience working with Dan Wieden when she took over as Chief Creative Officer at Wieden+Kennedy Her immediate response to me asking about working with Dan was this quote about chaos. We have a natural reaction against chaos because it can be destructive and unsettling but what if we reframed it as a necessary condition for achieving something truly breakthrough 🌪 Chaos propels you forward while order maintains the status quo 🌪 Chaos creates leaders while order creates managers 🌪 Chaos demands a response while order delays it 🌪 Chaos reveals the cracks while order papers them up 🌪 Chaos forces ownership while order delegates it 🌪 Chaos fosters creativity while order fosters compliance 🌪 Chaos requires trust while order replaces it It got me thinking whether there is an optimal mix of Chaos and order required to achieve breakthrough ideas and momentum? We spend most of our time creating order but what if what we actually needed was an injection of chaos? To hear more from this episode check out the links in the comments John Kearon Kerry Collinge Orlando Wood

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Branding doesn’t stop at a great visual identity that speaks to a company's core purpose—it goes beyond that to create an experience that deepens the brand and builds loyalty. It’s not just about how a brand looks; it’s about how it feels to people. True brand impact comes from creating systems, processes, and communication strategies that align with the brand essence. Whether it’s through technology, training frontline staff, or refining customer interactions at every touchpoint, a well-developed brand fosters lasting connections. That’s how loyalty is built.

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Creative strategy is a lot like taxidermy. When it’s done well, most people don’t notice. But when it’s bad, campaigns just seem…off. A brilliant beast of an idea always needs an insight—it’s what makes it real. [And not terrifying nightmare fuel. Sorry/You’re welcome?] #creativestrategy #strategy #brandstrategy #creative #campaigns

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Here are a few things we need to kill in our industry. Death to separating account from creatives. It creates an us versus them mindset that's old and cliché. Death to separating clients from having direct access to their creative directors. If you don't trust your CD to talk intelligently to clients, you promoted or hired the wrong person for that role. Death to strategists selling a strategy to the client before showing it to creatives. Death to leaving your producers on the side lines until the creatives sell and idea. Bring them In early. Use them as a sounding board for what's possible. Death to asking Brand or Performance? It's both. It has to be both. Death to promoting people to keep them happy or to stay at your agency. It's creating a massive gap in people who know how to make and people who know how to manage and mentor. And the work, your morale and your clients are suffering. Death to using junior creatives to come up with ideas that sell then sidelining them for production. The lack of production experience in our industry today is mind-boggling. We're making PDFs more than work. Creatives get to use their brains to think, but nobody is teaching them how to learn the craft of making work. And it shows. Just watch TV. Death to agencies that do what they're told so they can keep clients happy. If they don't trust you with their brand, or to come up with ideas they'll invest in, consider yourself on notice. Death to seaweed chips. Why do so many agencies have those in their pantry? They're super yucky. And finally, death to busy work and working late without a reason. If your CD has to wait until Friday to look at work and then makes their teams work the weekend because of their lack of time management skills, you need to drop that CD back to an ACD and let them practice how to lead and manage. IMHO, these are all the things that if we kill, things might get back to some form of "normal." #Stayhungrymyfriends

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