Prabal Chaudhri

Check out this insightful interview with Richard Schenkel in the latest Food Service Director Online podcast episode. A quick and interesting listen!

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Brand Marketing Leaders and Innovators, Wondering What’s Cookin'? 🍳 As we watch food prices sloooooowwwwwlly come down, and try to balance our restaurant 🍽️ and grocery 🛒spending, hot flavors are migrating from menus to grocery carts so we can Spice It Up 🫚at home. Enjoy these 5 flavorful morsels from NielsenIQ and Datassential’s recent summary of Purchase Trends in Foodservice & Grocery Retail. 💰 Creative Scrimping: All age cohorts spending less on food through discounts, apps,  trading down, or channel shifting (Meet Aldi, Trader Joes quirky sibling) 🫂 Gen Z Gives A… They're spending on clean label, cruelty free, social responsibility and health concerns –hold onto your ideals, kiddos! 🌍🏚️ Stay Home, Eat Global:  Indian specialties, florals, exotic spices and sauces – hibiscus, hot honey, and camu camu, Oh My! 🍿🥨 Snack The Dish: Always a hotbed for news, trendy foods become snacks: Jalapeno Popper-Corn, Strawberry Shortcake Chips, Hot Sauce Almonds sound...interesting! 🍹🍸Eat the Drink: think chai churros, strawberry lemonade ice cream, and let's not forget the classic: Coke flavored jelly beans! What new flavors have made their way into your fridge or table? #trends #foodandbeverage #innovation #insights

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"I haven't seen you this excited since Wander!!" 👆 It's true - that's how PUMPED I am...and think you will be too! Since joining the CPG industry, two topics come up more than any other: 1) driving trial and sampling AND 2) in-store velocity Makes sense as these are critical to the success of any CPG brand. The challenge is the levers to accomplish these are often very expensive and/or logistically challenging. I've long wondered: Is there an affordable, easy solution that addresses both? YES - now there is for brands big and small! Introducing Caddle's Market Share Accelerator solution: On a monthly basis, we engage 500+ consumers buying the competition or new to the category to go in-store to buy your products. AND 250+ will complete a 10-question post purchase survey AND 200+ will opt-in to your CRM. Both the survey and campaign results also have demographic & retailer filters for comprehensive analysis. Best part? All you need to provide is the UPC and the # of units - we take care of the rest all for an affordable, easy-to-quote price. This solution is perfect to: - drive sales at key retailers - support product launches with initial sales - increase awareness in new markets - gain insights on the consumer journey and preferences This fills in so many gaps and needs I had both for brands at The Think Tank (TTT) and when I was running Wander... it pack so much value into a single solution, I'm SO excited to start helping brands gain market share and grow faster! Campaigns will start on AUGUST 1 - perfect for a late summer push BUT 69% of consumers have started back-to-school shopping by the end of July AND over half of consumers are willing to switch brands, particularly for price. Makes it a great time to become part of the back-to-school routine and get a spot in the lunch box or after school snack! If in-store velocity and gaining new consumers are objectives for your brand... let's talk and get units moving! #shoppermarketing #brandmarketing #retailmarketing #marketingstrategy #sampling #promotions #startups #emergingbrands #foodandbeverage

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CPG Marketing Leaders,   When you’re passionate and driven to make something happen, it’s easy to get too close to it...in life, in politics, and in business.   And, in a performance and outcomes focused marketing world, you need to show clear, measurable results from your brand growth efforts.   But while we Type A leaders are equipped to read both data (looking backward) 📊 and tea leaves 🍵 (looking forward) we don’t change direction on a dime or take big decisions lightly… and we DEFINITELY don’t quit on things.   So, what can happen--and probably has happened to most of us —is 𝘸𝘦 𝘩𝘰𝘭𝘥 𝘰𝘯𝘵𝘰 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘱𝘳𝘰𝘨𝘳𝘢𝘮, 𝘰𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴𝘯’𝘵 𝘺𝘦𝘵 𝘩𝘪𝘵 𝘪𝘵𝘴 𝘴𝘵𝘳𝘪𝘥𝘦, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘪𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥 𝘦𝘯𝘰𝘶𝘨𝘩… 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘦 𝘞𝘈𝘕𝘛 𝘵𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘪𝘵! It can feel like parting with a favorite sweater that’s stretched out, tossing perfectly broken in sneakers 👟 that have lost all traction, or tossing the tube of lipstick 💄 you’ve been digging into with a Q-tip (maybe that’s just me).   I’m here to say I Get It…and to remind you of the 𝙫𝙖𝙡𝙪𝙚 𝙤𝙛 𝙖𝙣 𝙚𝙭𝙩𝙚𝙧𝙣𝙖𝙡 𝙩𝙝𝙤𝙪𝙜𝙝𝙩 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙢𝙖𝙠𝙚 𝙩𝙤𝙪𝙜𝙝 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣𝙨 𝙡𝙚𝙨𝙨 𝙥𝙖𝙧𝙖𝙡𝙮𝙯𝙞𝙣𝙜 𝙤𝙧 𝙨𝙩𝙧𝙚𝙨𝙨𝙛𝙪𝙡.   Between experience and lack of bias, an external leader can see the facts and data objectively 👀, ensure you and your team are effectively measuring 📏 the outcomes of your efforts, and pinpoint 📌 what needs improvement or reallocation.   And that’s all BEFORE considering the extra set of limbs and 🧠 cells an external partner brings to the table. Not only can you get more S—t done, you can divide➗ and conquer on the toughest questions or challenges.   This clearsighted approach can even make you look super smart to your senior leadership, who might also be overly vested in certain pet ideas. Do you relate to this? If so, tell me…𝘄𝗵𝗮𝘁’𝘀 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝗵𝗮𝗿𝗱 𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗽𝘂𝘀𝗵 𝗳𝗿𝗼𝗺 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲?  #consulting #brandstrategy #externalexpertise #insights I'm Elizabeth, and I help consumer marketing leaders harness strategic insights to fuel brand growth and market impact. DM me to learn more about the Trend, Strategy, and Innovation possibilities for your business.    

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Food and beverage companies are still cooking up growth in today’s climate! This detailed report is well worth the read for anyone in the industry (I highly recommend it!). 🍎💼

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Most consumers are looking for more opportunities to share meals at home with family and friends. The biggest barrier to doing so? Time, according to 60% of the consumers we surveyed for the new Butterball Togetherness Report. It’s not just about the time spent cooking – it takes time to invite guests, plan recipes, assess dietary restrictions, and most importantly, shop for ingredients. In our latest report, Butterball, LLC surveyed consumers on what they look for from grocery retailers when shopping for shared meals. Read the report to learn how grocery retailers can save consumers time on their meal planning and shopping: https://lnkd.in/etU_JdnE

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