Nicole S. Mestres

In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

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Less is NOT more. Learn how constructive insights and clear communication after a job interview can strengthen candidate engagement. https://bit.ly/3Brigh1

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After reading all of the Doom and Gloom in PRWeek's last issue, the Agency Business Report 2024 (read: 3% industry growth as opposed to the 15% in 2021/22, Layoffs, Cost-Cutting, AI's uncertain impact on the industry etc.), the last page of the magazine struck a chord with me. Industry Veteran Don Spetner's (Weber Shandwick) article titled "Mo' Money, Mo' Problems" (alla Biggie Smalls) looked back on his PR career with a tinge of regret. He had been hyper-focused on his salary and career progression and missed out on a few things he later realized were much more important... As PR industry pros, we often get caught up in the stress, long hours, and ambition of our careers. But in today's uncertain economy with layoffs and cost-cutting, it's more important than ever to prioritize work-life balance. Our family memories, fun traditions, and cherished moments together - those are what will truly endure. I'm not saying professional success is unimportant. A good income provides stability and psychological benefits. But we need to be mindful of that tipping point where work demands overshoot quality time with loved ones. If our legacy is just PowerPoints and client meetings rather than laughter, adventures and undivided presence with family, we've missed something precious. His last two sentences summed it up nicely: "What I do know is that if my kids ever write a song about me, it’ll be about something I did while coaching their little league team or perhaps falling out of a boat while on vacation. It certainly won’t be about the killer offsite I put together for the senior management team. It’s something to think about." #TWSearchpartners #PRWeek #PRagency #PublicRelations #balance #family

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One in five TikTok users is Hispanic, with 48% on the app daily. The Hispanic community is a cultural powerhouse, influencing trends and driving conversations—but many brands are still missing the mark on representation. The Hispanic consumer base in the U.S. is a critical segment and yet only 45% of this group feel represented by brands. Learn how social-first community engagement can bridge this growing gap: https://lnkd.in/e8ayB3SE Looking to authentically engage with Gen Z Hispanic consumers? We're sharing how creator-led marketing can create relevance and resonance in our latest article: https://lnkd.in/eG4nESvU #HispanicHeritageMonth #SocialMedia #SocialFirstMarketing #InfluencerMarketing

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