“Expertise and Passion I have had the opportunity to get to know Nathalie over the past four years in her positions at NextEra, Choice Hotels and at Mohawk/Dal-Tile. She has been the client of the digital agency at which I am a principal. As such, I, and my team, have spent a lot of time with Nathalie “in the digital marketing trenches.” If I were to pick two verbs to describe Nathalie they would be expertise and passion. Nathalie has a deep expertise in digital marketing. Many of the clients we have the opportunity to work with know the vocabulary and some of the concepts around digital marketing, but very few go as deep as Nathalie. This allows her to ask the tough questions and challenge assumptions made by her team and service providers. These tough questions and challenges helped us deliver better results for the companies at which she worked. Nathalie also brings a true passion for digital marketing. Nathalie goes beyond the basic conferences and education- she really enjoys digital and is always craving to learn more. Additionally she is passionate about seeing results for her employer. She is excellent at holding her teams and agencies accountable for delivering results. I recommend Nathalie and hope we get the opportunity to work with her again.”
About
I am a practitioner in digital marketing | eCommerce | MarTech | Search (SEO|SEM), with…
Experience
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Education
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Bucknell University
Activities and Societies: Ellen Clarke Bertrand's Scholar for 4 years.
Was a 4-year Scholar
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Activities and Societies: Sigma Iota Epsilon, Academic Honor Society
President of Sigma Iota Epsilon - MBA Honor Society
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Activities and Societies: Honor Thesis
Licenses & Certifications
Volunteer Experience
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Digital Marketing and eCommerce Consultant
American Red Cross
- Present 14 years 5 months
Disaster and Humanitarian Relief
I believe in the American Red Cross's mission. Serve as advisor on all aspects of digital & mobile marketing in key areas such as SEO, Content Optimization & Development, Social Media, Customer Engagement on both Web & Mobile platforms. This helps American Red Cross staff and volunteers to better respond and serve families and victims during disaster relief / crisis.
Courses
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International Finance
MBA
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International Marketing
MBA
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International Relations/Economics
BA
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Marketing
BA
Projects
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Daltile.com Site Overhaul and Mobile Web Apps Development (Tile & Stone Visualizer, Mosaic Designer Pattern, Gallery App
Complete overhaul of daltile.com site structure and redesign using Responsive Design. Rebuild various Inspiration Mobile/Web Apps with Digital Agencies, IT, Brand, Product, Sales, etc. using Responsive Design and architecture
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Adwords and Kenshoo Integration and Adwords PPC Account Restructure
Integrate Kenshoo with Google Adwords to optimize bidding strategies and Restructure Google Adwords PPC campaigns and ad groups
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NextEraenergy.com and FPL.com Site Redesign and Mobile Web App Development
Overhaul and/or redesign 11 web properties which include Mobile Web Apps Development and Launch. Team members include: Customer Service, Billing, Brand, IT and Digital Marketing
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TXU.com Mobile and Web App Development
Various team members from Digital Marketing, Brand, IT, PR, Legal, BCG, Product, etc.
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Verizon.com Website Design & Development
Cross functional teams from Digital Marketing, IT, Brand, Legal, PR, Product, etc
Honors & Awards
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Featured Speaker - Dallas Digital Summit 2014
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"Key Tips to Improve your SEO Strategy in 2015
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Panelist - Dallas Digital Summit 2014
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"Digital Personas: Understanding the Person behind the Visit"
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Panelist - Dallas Digital Summit 2013
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"Shifting Shoppers: How Social & Mobile Are Changing Ecommerce"
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Panelist - Mobile Shopping 2013: The mCommerce Forum
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"High Impact Mobile Messaging through Push SMS and Email"
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Speaker - Travel Distribution Summit North America
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"Harness the Full Power of Mobile Devices to Drive Conversions"
Languages
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Vietnamese
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French
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Chinese
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English
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Organizations
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Dallas MBA Business Club
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- Present
Recommendations received
12 people have recommended Nathalie
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