Naras Eechambadi

Naras Eechambadi

Charlotte, North Carolina, United States
4K followers 500+ connections

About

A recognized expert in leveraging data and AI to power businesses, I’m most energized…

Articles by Naras

  • Is Data Drudgery slowing down your Digital Transformation?

    Is Data Drudgery slowing down your Digital Transformation?

    Personalizing customer experiences at scale is a major business objective for many companies. Customer insight and…

  • CDPs help Chief Data Officers succeed

    CDPs help Chief Data Officers succeed

    The role of Chief Data Officer (CDO) is increasingly responsible for enterprise wide data management, analytics and…

  • How to deliver on the data promise

    How to deliver on the data promise

    Two recent studies have interesting findings about the state of customer data and its use across many organizations…

  • CDPs generate actionable insights

    CDPs generate actionable insights

    CEB/Gartner recently identified "generating forward looking insights" as the top priority for the strategic insights…

    2 Comments

Activity

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Experience

  • Universal Music Group Graphic

    Universal Music Group

    Charlotte, North Carolina

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    London Area, United Kingdom

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    Copenhagen, Capital Region of Denmark, Denmark

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    Charlotte Metro

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    Atlanta, Georgia, United States

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    Charlotte, North Carolina Area

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    Charlotte, NC

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    Charlotte, North Carolina, United States

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    New York City Metropolitan Area

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    San Ramon, California, United States

Education

  • Northwestern University Graphic
  • Activities and Societies: President, Indian Students Association Wire Editor, The Daily Texan Board of Directors, Twenty First Street Coop

Licenses & Certifications

  • Master Practitioner Energy Leadership Index (ELI)  Graphic

    Master Practitioner Energy Leadership Index (ELI)

    iPEC Coaching

    Issued

Volunteer Experience

Publications

  • Strategic Roadmap for Digital Marketers

    Digital Marketing One

    My article on Maximizing Long Term Customer Value is part of a free e-book for Chief Marketing Officers:
    Strategic Roadmap for Digital Marketing
    Learn how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. (No registration required to view/download PDF.)

    Other authors
    • Multiple Authors
    See publication
  • High Performance Marketing: Bringing Method to the Madness of Marketing

    Kaplan Professional Publishing

    Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to rethink the way they operate and to deliver stellar results. With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource-delivering tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today’s bewildering challenges and drive…

    Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to rethink the way they operate and to deliver stellar results. With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource-delivering tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today’s bewildering challenges and drive gains in performance. In High Performance Marketing, author Naras Eechambadi shares his insights gleaned from more than 20 years as a marketing executive. He details a powerful six-point framework of competencies and explains how disciplined and rigorous management of each of these competencies will put an organization on the road to superior marketing performance. High Performance Marketing should be required reading for senior executives and marketing professionals seeking to invigorate their organizations. Highlights •Cutting-edge methods to assist companies in bridging the problematic gap between strategy and execution •Compelling case studies to illustrate the amazing marketing successes of companies such as Morgan Stanley and Harrah Entertainment •A sample survey to enable readers to assess their companies’ competencies and identify weak and strong areas •Expert guidance to help marketing professionals rise to a higher level in the enterprise-as catalysts and boundary spanners

    See publication

Honors & Awards

  • #8 Most Influential Person in Data

    DataIQ

    The 2024 hashtag#DataIQ100 USA, the first and only fully-curated power list of the USA data industry's most influential figures

  • Most Influential Person in Data and Analytics, #1

    DataIQ

  • Blue Diamond Award for Analytics, AI and Big Data

    Charlotte Area Technology Collaborative

    Given to the Charlotte area company that has demonstrated leadership and client impact in the specified area - in Quaero's case that was Analytics, AI and Big Data

  • Marketing Executive of the Year

    American Business Association

  • Finalist, Entrepreneur of the Year, Carolinas

    Ernst & Young

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