Molly Nason

🚀 Our 2025 New Year Outlook Survey is live! 🚀 Ad agencies, marketing services firms, and PR firms: in just 3 minutes, share your insights to help shape our January report and get your free copy! Topics include: ✨ Trends in ad agencies ✨ In-house agency dynamics ✨ Spending outlooks ✨ Reasons for agency reviews ✨ RFP trends ✨ New questions on pricing Your input fuels insights for your business development in 2025. Join us and make an impact! (Link in the 1st comment)

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📉 The latest Campaign US Salary Survey reveals increasing dissatisfaction among marketing professionals with their compensation, particularly within agencies. mollie rosen, president, member experience at the 4A’s, highlights the economic pressures and client budget cuts impacting agencies' ability to invest in their talent. “Clients are cutting back their budgets or are reluctant to commit,” Rosen explains, making it difficult for agencies to plan and support their employees effectively. 📊 Read more in the full report by Bailey Calfee: https://bit.ly/3Yywer2 Also read: 📊 https://bit.ly/4dwhn4x 📊 https://bit.ly/4dzcmbo

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#DYK: Measurement is an important aspect of any successful media relations campaign? Ragan Communications and PR Daily covers the four ways organizations can measure media relations and how it plays a role into media relations success. Learn more: https://lnkd.in/e--TtQDE

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Unlock the secrets to high-performing client-agency relationships with our Leadership Guide for Agencies. Learn how to pivot from service to leadership for long-term success. https://hubs.la/Q02sZCrV0

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As #PRpros continue to take on more work in their roles, 49% find that having enough resources to do their jobs is their top concern. Michael Kaye joined our 2024 State of PR webinar to share insights into the day-to-day life of a PR pro. See Michael's answers to audience questions and watch the full webinar on our blog. Link in the comments!

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In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertising space, writes ✍️ PHILIP ODIAKOSE

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As agencies grow, maintaining profitability becomes more complex. Learn how effective financial planning strategies can support sustainable growth and long-term success. Click to read more: https://lnkd.in/eHhCy6pG

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Got 10 minutes to spare? In the latest In Under 10 #PodCatalyst episode, Joseph (Joe) Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators. Listen now! 👂https://hubs.li/Q02NK2lk0 #IABC

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Is a press release necessary? PR Account Director Mike Atkinson shares tips on when one is essential to boost brand trust, visibility, and SEO...but not every story requires one. Learn more about effective press release strategies here: https://lnkd.in/e9f_-fHb

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🚀 Dive deep into "Content Marketing for Niche Audiences" with Marketing Director Monica Hoyer, CPC, ELI-MP's latest blog post! Discover tailored strategies that resonate specifically with your unique customer base. From leveraging social media to podcasting, learn how to engage effectively and become a thought leader in your niche. Perfect for businesses aiming to enhance connection and conversion. 🌟 #contentmarketing #nichemarketing #digitalstrategy

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With so many sources of information, influence has become muted. Future-proof your #PR strategy and gain a competitive edge with insights from the new Notified/PRWeek report. Download now: https://ow.ly/bZMm50SOvsx #Trust #Influence #PublicRelations #Communications

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Discover how brands can secure publication recognition and stand out in a competitive market with Fublis's comprehensive guide. From crafting compelling narratives to building relationships with journalists, this guide covers proven strategies to enhance visibility, credibility, and industry leadership. https://lnkd.in/gJYwZn6K #BrandRecognition #PublicRelations #MediaStrategy #ThoughtLeadership #Fublis

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