Mike Cassidy

Mike Cassidy

San Francisco Bay Area
500+ connections

About

I've defined the voice for fast-growing businesses establishing new markets in ways that…

Articles by Mike

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Experience

  • Signifyd Graphic

    Signifyd

    Silicon Valley, California, United States

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    San Jose

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    Silicon Valley

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Education

Licenses & Certifications

Volunteer Experience

  • Computer History Museum Graphic

    Blog Contributor

    Computer History Museum

    - 1 year 1 month

    Education

    The Computer History Museum in Mountain View, California, is a vital repository of the march of technology in society. From very humble roots — a Quonset hut on Moffett Field — it has grown in to a world-class museum, complete with the artifacts of the technology revolution that has shaped the world since (and slightly before) the mid-point of the 20th century.
    The museum's blog seeks to tell the story of how culture, society, business and technology intersect to drive change and mold…

    The Computer History Museum in Mountain View, California, is a vital repository of the march of technology in society. From very humble roots — a Quonset hut on Moffett Field — it has grown in to a world-class museum, complete with the artifacts of the technology revolution that has shaped the world since (and slightly before) the mid-point of the 20th century.
    The museum's blog seeks to tell the story of how culture, society, business and technology intersect to drive change and mold society.

  • Spark Career Mentors Graphic

    Mentor

    Spark Career Mentors

    - 4 months

    Education

    I had the pleasure of working with a middle-schooler who was interested in a career in sports broadcasting. We were able to arrange interviews with practitioners active in the field and with a former NFL player. Jack interviewed the sources on camera. https://youtu.be/0umHX4t0_9Y

Publications

  • The State of Fraud and Abuse 2024

    Signifyd

    Ecommerce fraud is becoming more sophisticated, industrialized and damaging to online brands. Large, global criminal organizations are making off with millions of dollars in inventory in a fraction of the time it takes the smash-and-grab gangs more frequently featured in media accounts.

    The State of Fraud and Abuse traces the rise of online organized crime, its connection to human trafficking and its expansion into first-party fraud. The report also looks at fraud trends by retail…

    Ecommerce fraud is becoming more sophisticated, industrialized and damaging to online brands. Large, global criminal organizations are making off with millions of dollars in inventory in a fraction of the time it takes the smash-and-grab gangs more frequently featured in media accounts.

    The State of Fraud and Abuse traces the rise of online organized crime, its connection to human trafficking and its expansion into first-party fraud. The report also looks at fraud trends by retail vertical.

    Other authors
    See publication
  • The State of Commerce 2024

    Signifyd

    Retail made it through the pandemic and the supply chain disruptions of 2022 just in time to emerge into the bright light of historic inflation. Consumers say they are spending less and that's not going to change, according the the consumer survey Signifyd conducted.

    Other authors
    See publication
  • State of Commerce 2022 — North America

    Signifyd

    In some ways, 2022 seems like a year for retail and brands to recalibrate after the mad scramble to innovate during the COVID-19 shutdowns. But retail does not rest. Instead, merchants need to determine which strategies and systems, born of chaos, need to be upgraded and embraced as new ways of doing business. Signifyd's State of Commerce 2022 digs into four major challenges facing retailers — the transformation of payments, the online returns reckoning, the need for fulfillment diversity and…

    In some ways, 2022 seems like a year for retail and brands to recalibrate after the mad scramble to innovate during the COVID-19 shutdowns. But retail does not rest. Instead, merchants need to determine which strategies and systems, born of chaos, need to be upgraded and embraced as new ways of doing business. Signifyd's State of Commerce 2022 digs into four major challenges facing retailers — the transformation of payments, the online returns reckoning, the need for fulfillment diversity and the rise of marketplaces.
    With the help of key strategic partners, this ebook explores the current state of those challenges and lays out ideas for tackling them.

    See publication
  • State of Fraud 2021

    Signifyd

    In 2020 and 2021, fraudsters became more prevalent, more innovative and bolder waging new attacks and new forms of old schemes. Fraud protection was up to the challenge, but not without constant innovation. The State of Fraud 2021 looks not only at the latest fraud trends, but also at the best practices to fend off fraudsters.

    Other authors
    See publication
  • State of Commerce 2021

    Signifyd

    Other authors
    See publication
  • Conquer Curbside Pickup for the Post-Covid Era: Consumers won’t let BOPAC go, even with the virus vanquished

    Signifyd

  • Don't Forget Your Customers When it Comes to Fraud

    Signifyd

    Retailers weighing the balance between providing a seamless experience with protecting themselves from fraud and customer abuse need to be fearless so as not to place barriers between themselves and their customers. Signifyd surveyed 2000 consumers to gather their perspective on data security, customer experience and fraud and found that no matter who is at fault, they blame retailers for fraud-related problems. The e-book lays out the findings and offers advice on getting the balance right.

    See publication
  • Land of 800 Billionaires: Finding Cross-Border Ecommerce Success in China

    Signifyd

    The opportunity for cross-border sales in China is undeniable — and staggering. The online market in the world’s most populous country is growing at a torrid pace, yet there is still vast room for growth. Chinese consumers are among the most digitally savvy in the world and they have a penchant for buying from foreign retailers. But the decision to move into the world’s largest ecommerce market is not a slam dunk. Navigating Chinese customs, currency, payment systems, logistics, consumer habits…

    The opportunity for cross-border sales in China is undeniable — and staggering. The online market in the world’s most populous country is growing at a torrid pace, yet there is still vast room for growth. Chinese consumers are among the most digitally savvy in the world and they have a penchant for buying from foreign retailers. But the decision to move into the world’s largest ecommerce market is not a slam dunk. Navigating Chinese customs, currency, payment systems, logistics, consumer habits and regulations can be bewildering. Signifyd has taken a deep dive into the risks and rewards of selling into China. This ebook is a deep dive into the requirements for expanding into China.

    See publication
  • Risk & Reward: The Transformation of the Jewelry Industry

    Signifyd

    The retail jewelry and luxury watch industry is evolving at warp speed in response to changing consumer desires and habits and the relentless march of technology. This report takes a deep dive into the changes, challenges and prospects of one of retail's most dynamic sectors.

    See publication
  • Risk & Reward: Buy Online Pick Up In Store

    Signifyd

    A deep dive into the retail world's key initiative to merge the online and in-store experiences. "Buy Online Pick Up In Store looks at the potential and challenges of the service known as BOPIS. It includes results of a Signifyd survey of 250 decision makers at enterprise retail operations offering BOPIS.

    See publication
  • Easing the Pain of the Holiday Crush

    Signifyd

    Every e-commerce retailer knows the joy and pain of the holiday season. It is the key to a profitable year, but it also requires a massive effort to get ready for the significant spike in orders. With the significant increase in orders comes a significant increase in fraudulent orders. In fact, fraudsters use the near-chaos of the holiday season to take advantage of overtaxed fraud teams.
    It doesn't have to be that way. "Easing the Pain of the Holiday Crush" tells the story of fraud…

    Every e-commerce retailer knows the joy and pain of the holiday season. It is the key to a profitable year, but it also requires a massive effort to get ready for the significant spike in orders. With the significant increase in orders comes a significant increase in fraudulent orders. In fact, fraudsters use the near-chaos of the holiday season to take advantage of overtaxed fraud teams.
    It doesn't have to be that way. "Easing the Pain of the Holiday Crush" tells the story of fraud protection from the trenches and offers some ways that retailers can keep their sanity and save themselves from fraud.

    See publication
  • We: How a Startup Built a Business and a Culture in One Fell Swoop

    BloomReach

    I worked on the "We" book off and on for most of my time at BloomReach. I had a lot of help, from those who took the time to talk to me for this short book to a great design team.

    See publication
  • UncommonGoods: Retailer doing good in uncommon ways

    HuffPost

    A look at the culture of Silicon Valley and how the center of technological innovation drives the way valley residents -- and the world -- live and work.

    See publication
  • Why Facebook's new Shop section matters

    SiliconBeat

    When Facebook makes a move in e-commerce — or anywhere else, for that matter — people take note. Facebook, after all, is the digital era’s de facto town square and when something changes in the town square, conversations ensue.

    See publication

Projects

  • The State of Commerce 2023

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    Retail made it through the pandemic and the supply chain disruptions of 2022 just in time to emerge into the bright light of historic inflation. Consumers say they are spending less and that's not going to change, according the the consumer survey Signifyd conducted.
    See how all the recent economic shocks and aftershocks are rocking ecommerce and how the best in the business are persevering.
    The State of Commerce 2023 also includes a unique analysis of customer loyalty and charts the…

    Retail made it through the pandemic and the supply chain disruptions of 2022 just in time to emerge into the bright light of historic inflation. Consumers say they are spending less and that's not going to change, according the the consumer survey Signifyd conducted.
    See how all the recent economic shocks and aftershocks are rocking ecommerce and how the best in the business are persevering.
    The State of Commerce 2023 also includes a unique analysis of customer loyalty and charts the migration of retailers' best customers, casual customers and former customers through the lens of data.

    Other creators
  • Thriving in a World with Amazon

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    Digital retailers not named Amazon are united by one thing: Deep concern over the Seattle behemoth's growing dominance. But there is hope. Plenty of hope, a number of experts say. This six-part series looks at the ways retailers can thrive in the Amazon era by differentiating their customer experrience and inventory.

    See project
  • Shop.org Digital Summit 2016 video series

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    The Shop.org video series relies on e-commerce experts to tell the stories of some of digital retail's key challenges and solutions. I reported the series and conducted the interviews.

    See project
  • BloomReach U's video campus: Shop.org 2015

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    We interviewed more than a dozen retail experts at Shop.org 2015 in Philadelphia. The result is a video primer on some of the key challenges facing retailers in a time of incredible disruption and fast-twitch change.

    Other creators
    See project
  • Understanding Your Customers Using the Power of Natural Language Processing

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    Natural language processing is at the heart of digital personalization, but it is not well understood. I edited an ebook, written by linguist Evgeniya Prozorova, that explains in substantively but in every day terms, just how natural language processing factors into providing the best experience for consumers — and a profitable experience for retailers.

    Other creators
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  • The Future of Personalization

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    Personalization is easy to talk about, but hard to do well. The BloomReach content team took a look at the obstacles most retailers face in trying to provide a personalized experience to each customer. It's all about the resource gap, a problem that machines can help people manage at scale.

    Other creators
    See project
  • BloomReach Style Guide

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    The BloomReach Style Guide serves as a supplement to the Associated Press Stylebook, which we generally adhere to. The style guide provides rules and advice on terms that are particular to our work at BloomReach and notes exceptions to Associated Press Style. It's key in our effort to present a consistent look and feel across our communication.

  • Why Can't We Be Friends? The Case for Human + Machine

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    The content team produced a deep look at the role of humans and machines in achieving business and professional goals. I wrote a series of blog posts on the subject and then edited, condensed and combined them to create the text for the eBook, "Why Can't We Be Friends?"

    Other creators
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  • The History of Site Search

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    I had the chance to interview a number of site search pioneers and others who were instraumental in getting site search off the ground (including a few people who are now at BloomReach). Adam New-Waterson took my text and built a beautiful timeline that explores a key corner of the Internet that gets very little attention in terms of media.

    Other creators
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  • You Don't Know Jack (or Jill): The State of Online Personalization

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    The content team produced an in-depth look at the challenges and strategies involved in bringing true personalization to the Web. "You don't know Jack (or Jill): The State of Online Personalization" grew out of a series of blog posts that I wrote, exploring the ways that personalization is changing our lives.

    Other creators
    See project
  • Women in Computing

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    The nine-piece series started with a newsroom conversation about how GoldieBlox founder Debbie Sterling had mentioned that she sometimes found herself as only one of a handful of woman in her engineering classes at Stanford. A familiar story at many universities, but why? Under the masterful direction of editor Karen Casto, I began to explore the question and found the answer to be complicated and fascinating. I also had the chance to meet some incredible women who were working as computer…

    The nine-piece series started with a newsroom conversation about how GoldieBlox founder Debbie Sterling had mentioned that she sometimes found herself as only one of a handful of woman in her engineering classes at Stanford. A familiar story at many universities, but why? Under the masterful direction of editor Karen Casto, I began to explore the question and found the answer to be complicated and fascinating. I also had the chance to meet some incredible women who were working as computer scientists or pursuing careers as computer scientists.

    See project
  • Series: Made in the Bay Area

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    In early 2012, I started research on a series of columns that I thought would look back nostalgically at Silicon Valley as a manufacturing powerhouse -- a valley of chip fabs and computer makers. What I learned surprised me: The valley is a manufacturing powerhouse to this day; one of the most vibrant manufacturing regions in the country, in fact.

    Other creators
    • Photojournalist Gary Reyes
    • Editor Karen Casto
    See project
  • State of Fraud and Abuse 2024

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    Ecommerce fraud is becoming more sophisticated, industrialized and damaging to online brands. Large, global criminal organizations are making off with millions of dollars in inventory in a fraction of the time it takes the smash-and-grab gangs more frequently featured in media accounts.

    The State of Fraud and Abuse traces the rise of online organized crime, its connection to human trafficking and its expansion into first-party fraud. The report also looks at fraud trends by retail…

    Ecommerce fraud is becoming more sophisticated, industrialized and damaging to online brands. Large, global criminal organizations are making off with millions of dollars in inventory in a fraction of the time it takes the smash-and-grab gangs more frequently featured in media accounts.

    The State of Fraud and Abuse traces the rise of online organized crime, its connection to human trafficking and its expansion into first-party fraud. The report also looks at fraud trends by retail vertical.

Languages

  • Spanish

    Elementary proficiency

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