Services
Articles by Michele
-
No Black Boxes!
No Black Boxes!
"When it comes to user acquisition, embrace the power of transparency What seduced advertisers at the beginning of the…
8 Comments -
Why Marketers Need to Break their Addiction to Fixed CPA
Why Marketers Need to Break their Addiction to Fixed CPA
"With the introduction of improved campaign measurability, marketers have realised they might have let their addiction…
2 Comments -
4 Goals for Mobile App Performance Marketers in 2018
4 Goals for Mobile App Performance Marketers in 2018
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their…
2 Comments
Activity
-
Side quest activated! Vincent Scala, Mike Merell, Jason Strahs
Side quest activated! Vincent Scala, Mike Merell, Jason Strahs
Liked by Michele Webb
Honors & Awards
-
Woman of the Year Awards - Winner - Mobile Growth Leader 2019
Mobile Growth Summit - mBolden
-
Top 50 Speaker Award
App Growth Summit
Languages
-
English
Native or bilingual proficiency
-
Spanish
Limited working proficiency
Organizations
-
She Runs It
Member
- Present -
UCLA Alumni
Member
- Present -
mBolden (Merged with She Runs It)
Member - LA Chapter
-mBolden (formerly Women in Wireless) champions women in leadership in the mobile, digital and tech industries through content, corporate partnerships and events. Our community of 10,000 members and 10 chapters connects, inspires and emboldens women across the globe.
Recommendations received
16 people have recommended Michele
Join now to viewOther similar profiles
Explore more posts
-
Colin Williams
More Waves Coming in the AdTech World! 🌊🌍 Seedtag just made a splash by acquiring Beachfront, a top-tier CTV ad platform! With this move, Seedtag is supercharging its contextual advertising capabilities by integrating premium CTV inventory. Imagine AI-driven, privacy-first ads reaching audiences with pinpoint accuracy across multiple channels. 📺✨ Jorge Poyatos, Co-CEO of Seedtag, calls this a game-changer for brands navigating the CTV landscape. With CTV ad spend set to hit $30 billion in 2024, this acquisition couldn't come at a better time! 📈 Stay tuned for more innovative ad solutions from this dynamic duo! 🤝 #AdTech #CTV #Innovation #Seedtag #Beachfront #Advertising #PrivacyFirst
-
Andreas Reiffen
9 Leading Retail Media Networks Compared: Who is Leading, and Who is Lagging Behind? Our analysis of 9 leading retail media networks reveals a staggering performance gap. While Amazon and Walmart are dominating with sponsored products on nearly every search, retailers like Best Buy, Lowe's, and Albertsons are severely lagging behind. What is the key success driver here? It's mostly a demand issue. Those retailers who only serve Sponsored Products for a fraction of all searches have challenges in selling their inventory. How can you solve the demand issue? Through our retail media Supply-Side Platform (SSP), you can connect multiple demand sources, such as Retail Media Demand-Side Platforms (DSPs) and ad networks, to access readily available budgets. Comment below if you'd like to receive our full report with many more insights on the top 9 Retail Media Networks (RMNs).
23 Comments -
Pierre Bouvard
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.
6 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Michele Webb in United States
545 others named Michele Webb in United States are on LinkedIn
See others named Michele Webb