Michael Brito

Social interactions between those potential micro-influencers, brands and organisations generate valuable insights which, together with other available public data, will define businesses’ decision-making processes. We live in an area of organisations focused on audiences!

How should a Public Relations professional position himself/herself in the vanguard of the sector? How can he/she make the most of all the knowledge generated from social data for the benefit of a brand?

Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention… Show more

Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories. Show less

There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior.

What is Social Business and how can brands succeed in today's digital era? Details here.

Smart Business, Social Business is meant to help enterprise professionals operationalize social media internally and build a more collaborative work environment.